Chinese language EV automaker NIO has been teasing its third marque, codenamed “Firefly,” for fairly a while now. Lately, executives at NIO have confirmed when it would formally launch the brand new ultra-affordable sub-brand and pull the sheet of its flagship mannequin – NIO Day 2024.
Proper across the time Chinese language EV automaker NIO shared intentions to increase into new markets in Europe, it additionally divulged plans for 2 new all-electric sub-brands within the works. The primary was codenamed “Alps” and was scheduled to launch in mid-2024 in China and Europe.
Alps would formally develop into referred to as Onvo, which just lately hit the market, starting with its L60 SUV. That EV launched at an ultra-affordable beginning worth of $21,000 as a viable competitor to the Tesla Mannequin Y.
Across the similar time because the “Alps” information, there have been rumors of a 3rd sub-brand, codenamed “Himalaya” but in addition referred to as “Firefly.”In December of 2023, NIO’s president confirmed the much more inexpensive EV sub-brand would be part of Onvo in China in 2024, adopted by entry into markets of Europe in 2025.
Even with tariffs being imposed on Chinese language-built EVs getting into the EU, NIO conveyed confidence in its new Firefly marque because the automaker’s co-founder and president Qin Lihong shared the brand new fashions can be priced between RMB 100,000 ($13,800) and RMB 200,000 ($27,500).
So far, we’ve solely seen camouflaged pictures of what a Firefly BEV would possibly appear like as we await the anticipated launch and, presumedly, the official identify of the sub-brand. We’ll nonetheless have to attend a few months, however we now know we could have extra solutions on December 21, 2024, throughout the automaker’s annual NIO Day occasion.
“Firefly” to launch on December 21 and be offered by NIO
In accordance with the Chinese language media outlet Xchuxing and a number of other customers on Weibo, Qin Lihong confirmed that NIO’s Firefly sub-brand can be launched on the annual NIO Day 2024 occasion, which can be held in Guangzhou on December 21.
Lihong additionally shared that Firefly EVs can be displayed and offered in NIO showrooms and share the identical providers and battery swap know-how as its father or mother model. In accordance with earlier stories, the flagship Firefly mannequin is predicted to be sized equally to a BYD Dolphin.
NIO co-founder and chairman William Li has beforehand in contrast Firefly’s relationship to NIO, just like MINI and BMW, however elaborated that the value of Firefly EVs won’t be greater than MINI. The incoming mannequin, which we count on to lastly see throughout NIO Day, can be positioned as a small boutique automotive beginning at simply over RMB 100,000.
Li additionally reiterated that the Firefly EV has been designed in accordance with excessive security and high quality requirements and can obtain the five-star security collision customary for Europe when it hits the markets abroad, which is predicted within the second half of subsequent yr.
China ought to see deliveries of Firefly EVs a lot sooner following the launch on NIO Day. The annual occasion is at all times stuffed with thrilling information from the automaker, so you possibly can guess we can be tuning in and reporting again.
Function picture credit score: IT Residence/Weibo
FTC: We use revenue incomes auto affiliate hyperlinks. Extra.
