The Highways Sector Council (HSC) is proud to launch its modern ‘Methods of Life’ Marketing campaign developed to showcase the constructive function highways play in our fashionable lives and the various alternatives there are for rewarding careers within the sector. With the goal of motivating people to be taught extra about highways and take into account becoming a member of the highways and transport sector in what’s an thrilling and vital time for the sector.
Designed by early and mid-career professionals with a view to precisely painting highways and transport work, the marketing campaign challenges preconceived notions concerning the sector and celebrates the essential half highways play in serving to us dwell related lives.
At its coronary heart is an interesting video narrated by Mr Gee, spotlights the massive number of journeys that our highways allow, from public transport and business visitors to biking and journeys by foot. These journeys remind us that highways contact each a part of our lives and spotlight how a profession in highways and transport can contribute to a extra sustainable society.
The ‘Methods of Life’ marketing campaign video [watch here] is free for anybody to make use of to assist entice and retain expertise throughout the transport and highways business.
It highlights the breadth of profession choices out there with testimonies from three inspirational function fashions, Sharon Changula, Division for Transport – Head of Bus Funding, Supply, Public Transport and Native Group, Grace Prendergast, Carbon Analyst from FM Conway, and Shyam Ruparelia, Senior Civil Engineer Technician from Leicestershire County Council. Whereas additionally demonstrating the dedication to innovation, inclusion and social cohesion to make highways a profession of alternative. We encourage people to observe, share, unite and encourage.
Lilian Greenwood, Minister for Way forward for Roads on the Division for Transport, mentioned: “Our highway community is made potential by a gifted workforce, who’re the muse for delivering higher, safer roads that join companies and communities, and develop our economic system.
“The way forward for our roads is determined by a brand new technology to drive this work ahead, which is why now we have partnered with Highways Sector Council to launch its ‘Methods of Life’ abilities marketing campaign.
“We hope this marketing campaign will assist convey extra sensible individuals into the workforce, to proceed to ship our world main highway infrastructure.”
Anna Delvecchio, Founding Member of the Highways Sector Council, mentioned: “Creating the marketing campaign has showcased private and non-private sector collaboration at its finest, bringing collectively all corners of the highways and transport business to boost the sector’s picture. It’s important that the sector continues to draw expert expertise now and, sooner or later, so we have been proud to include insights from varied faculties with a view to perceive how the Marketing campaign can resonate with tomorrow’s workforce. I wish to thank everybody who has helped develop the ‘Methods of Life’ marketing campaign in partnership with the HSC.”
Elliot Shaw, Nationwide Highways Chief Buyer and Technique Officer, mentioned: “Our motorways and main A roads are the spine of recent life, connecting communities, supporting companies, and enabling thousands and thousands of journeys day-after-day.
“This new marketing campaign highlights not solely the important function highways play in conserving the nation transferring but in addition the thrilling and rewarding careers that contribute to this important work. From leading edge know-how to environmental innovation, the way forward for our roads is brighter than ever, and we’re proud to be on the forefront of it. It’s implausible to see the highways sector uniting to ship this marketing campaign.”
Scott Wardrop, Founding Member of the Highways Sector Council, mentioned: “The Highways Sector Council got here collectively, with the energetic help of the Division of Transport, to create a singular discussion board throughout a really broad and important highways sector, with a myriad of private and non-private sector our bodies and roles.
“Our International locations’ mobility wants highways, regardless of typically being the poor relation, the ‘Methods of Life’ marketing campaign underlines the vastly constructive function that highways play in supporting fashionable lives, reaching coverage objectives to chop carbon and undertake extra sustainable journey choices. I’m delighted on the manner the sector has come collectively to interact with this initiative, significantly the vitality and enthusiasm that our early and mid-career professionals have dropped at bear, as mirrored within the video.”
