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Hyundai Motor Group Appoints Manfred Harrer as Head of Genesis and Efficiency Growth Tech Unit


  • Manfred Harrer to guide Genesis & Efficiency Growth Tech Unit beneath Hyundai-Kia Analysis & Growth Division
  • The Group expects Harrer’s experience and management to reinforce the R&D competitiveness in addition to the efficiency attributes of Genesis, Hyundai, and Kia automobiles
  • Harrer may also assist the Group’s acceleration within the electrification period

Hyundai Motor Group (the Group) introduced right this moment the appointment of Manfred Harrer as Govt Vice President and Head of the newly established Genesis & Efficiency Growth Tech Unit. This unit operates beneath the Analysis & Growth (R&D) Division of Hyundai Motor Firm (Hyundai Motor) and Kia Company (Kia).

Harrer’s experience and management capabilities will bolster the Group’s R&D competitiveness and drive the event of Genesis merchandise, whereas enhancing the efficiency of Hyundai Motor and Kia automobiles as they transition into the electrification period.

“The appointment of Manfred Harrer as Govt Vice President and Head of the Genesis & Efficiency Growth Tech Unit will significantly profit Hyundai Motor Group merchandise, enhancing the picture and fame of our mobility manufacturers. As a world-renowned efficiency car knowledgeable, Manfred will contribute considerably to the event of future Genesis luxurious high-performance fashions, in addition to our transition to electrification for Hyundai Motor and Kia manufacturers,” stated Heui Received Yang, President of the Hyundai-Kia R&D Division.

Since 1997, Harrer has collected 25 years of expertise within the automotive and tech business, engaged on numerous tasks together with chassis growth, digital techniques, software program growth, full car integration, and ADAS. His experience is enhanced by his expertise at main manufacturers corresponding to Audi AG, BMW Group, Porsche AG, and Apple Inc.

The Group anticipates Harrer’s management will expedite its electrification transition, securing top-tier management within the electrical car (EV) period and enhancing the marketability of Hyundai Motor and Kia’s merchandise.

“I lengthen my heartfelt gratitude for the belief the corporate has positioned in me. My dedication to Hyundai Motor Group is pushed by a profound perception of their visionary method to superior mobility options,” stated EVP Harrer. “With my intensive expertise within the automotive and tech business, I’m devoted to enjoying a pivotal position sooner or later evolution of Genesis and high-performance automobiles throughout the Group.”

Profession Highlights

  • Apple Inc.: Senior Director of Product Design Engineering
  • Porsche AG:
    • Vice President Product Line Cayenne
    • Vice President Chassis Growth and ADAS
    • Director car dynamics and efficiency
  • BMW Group: Supervisor of Pre-development Lateral Dynamics
  • Audi AG: Chassis Engineer
  • PhD in Mechanical Engineering, College of Bathtub, United Kingdom
  • Dipl.-Ing (FH) Automotive Engineering, College of Utilized Sciences Munich, Germany

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