- Mercedes-Benz’s Manufaktur personalization program is rising
- Mercedes has opened a brand new Manufaktur Studio to boost the shopper expertise
- Mercedes PixelPaint system enters manufacturing and is a part of the Manufaktur Studio
Mercedes-Benz is able to take buyer involvement and customization one step additional.
On Thursday, Mercedes opened the Manufaktur Studio whereas asserting an enlargement of the personalization program’s customization capabilities and choices.
Mercedes-Benz Manufaktur Studio
The Manufaktur program is positioned in Sindelfingen, Germany, the place Mercedes’ headquarters are positioned, and now contains the Manufaktur Studio.
Positioned inside the principle Sindelfingen advanced, the Manufaktur Studio permits prospects to be a part of the expertise. Clients can watch and really feel a part of the customization of their automobiles because the Manufaktur’s staff hand-builds the custom-made parts.
Mercedes-Benz Manufaktur Studio
The Manufaktur Studio is break up into 4 sections together with the logistics space, automobile preparation, matrix manufacturing, and the shopper space.
Mercedes launched the Manufaktur program again in 2015, initially because the Designo Manufaktur program. The Designo designation was ultimately dropped. In 2021, the Manufaktur program expanded to incorporate the S-Class, CLS-Class, and AMG GT.
Mercedes-Benz Manufaktur program
Mercedes-Benz Manufaktur Studio
Mercedes-Benz Manufaktur Studio
The wide-ranging program contains every thing from leather-based cladding and embroidering to personalization and particular trim finishes or supplies. The S-Class Manufaktur choices have been expanded for 2025 to incorporate new unique colours (now as much as 80) and different choices. Clients may even have their seats tailor made for them by widening or narrowing of the seating surfaces, or lengthening of the seat bottoms by as much as 2.0 inches.
Mercedes mentioned it plans an analogous enlargement for its AMG-badged sports activities vehicles. In fact, Mercedes prospects can have their vehicles painted any coloration they need via the Made to Measure program.
Mercedes-Benz Manufaktur Studio
A brand new PixelPaint course of has additionally been launched and is hailed as a resource-saving process. Mercedes mentioned the brand new know-how applies the paint on to the automobile’s physique with elevated precision in a similar way as an ink jet printer.
This opens the door for extra custom-made patterns and accuracy involving multi-colored automobiles, which is now restricted solely by technical feasibility, in response to Mercedes.
Mercedes-Benz Manufaktur Studio
Some digitalization has been embraced to hurry up the construct course of, however people nonetheless management the manufacturing and ending. Automobiles and components carts roll across the Manufaktur Studio autonomously to save lots of time. Mercedes mentioned this has enabled it to produce as much as 20 automobiles a day via the Manufaktur program. This has helped the automaker increase this system, which accounted for 30% of the automobiles it offered in its top-end segments in the course of the first half of 2024. Mercedes did not specify which automobiles and segments explicitly.
Mercedes-Benz paid for journey and lodging together with some German pretzels for Motor Authority to deliver you this background info.
