We joined the KITH, BMW M, and BMW USA workforce in Miami for Artwork Basel week, the place Ronnie Fieg’s KITH unveiled their newest collaboration with BMW. The occasion happened on the iconic 1111 Lincoln Street parking construction, a shocking architectural landmark in Miami. The unique gathering, stuffed with VIPs, showcased two particular automobiles: a one-off BMW M1 in Techno Violet and an XM Idea by KITH in Frozen Techno Violet. This collaboration, dubbed Chapter III, like those earlier than it, highlighted Fieg’s distinctive potential to merge KITH’s branding with BMW’s new and outdated designs.
Fieg Paid $1 Million For The BMW M1
For a lot of, the highlight shone brightest on the restored M1—a automotive with a storied previous and a rare transformation. Bought for $1 million, in keeping with Fieg, the unique pink exterior was meticulously scrapped off and substitute by the enduring Techno Violet hue, a colour synonymous with BMW’s heritage from the Nineties. As Fieg recounted, sourcing the M1 was no small feat—it was automotive #1, a uncommon gem in automotive historical past and it took BMW Basic fairly a while to seek out it. With their assist, the car was restored to absolute perfection, making it a crown jewel in Fieg’s assortment of eighteen BMWs.
47 Items Restricted Run Has A Which means
The XM Idea by KITH, equally attention-grabbing, previewed an ultra-limited run of 47 manufacturing models. Whereas the idea automotive dazzled with carbon seats and placing violet/purple accent lights, the manufacturing XM by KITH editions promise the identical daring Frozen Techno Violet end with barely subdued particulars. Why the 47 restricted run? Subsequent yr, BMW M1 celebrates its forty seventh birthday.
Throughout a panel, Fieg spoke passionately about his connection to BMW, a love affair rooted in household and heritage. His grandfather owned a BMW, sparking Fieg’s fascination with the model from a younger age. This private connection fuels his drive to create collaborations which are genuine. His hunt for the proper M1 was years within the making, however his ambitions prolong far past this undertaking. As a lifelong BMW fanatic, Fieg views every collaboration as an opportunity to honor the model’s historical past whereas pushing its boundaries.
Tasks Like This Are Arduous to Convey to Life
The BMW XM by KITH confronted distinctive challenges, as defined by Tobias Weber, Head of Collaborations at BMW Group. Among the many most important hurdles was the introduction of the unique Frozen Techno Violet paint, a colour by no means earlier than used on a BMW. Since this was the primary—and solely—time the corporate deliberate to use this end, rigorous testing was required to make sure its sturdiness and compliance with security requirements. For instance, reflections, a vital think about automotive security, needed to meet stringent regulatory pointers earlier than the paint might be accepted.
Moreover, the XM’s customized exterior lighting offered one other layer of complexity. Any modification to lighting programs calls for meticulous testing to align with authorized and purposeful necessities, making certain that security isn’t compromised. Past the technical challenges, the method of constructing one-off automobiles—or even a restricted sequence—posed vital manufacturing calls for. BMW’s precision-driven manufacturing course of needed to adapt to the bespoke nature of the XM by KITH, making the undertaking a bit extra intensive for everybody.
Artwork Basel Is Now Extra Than Simply Artwork
The Artwork Basel occasion supplied a becoming backdrop for these exceptional automobiles, particularly because it’s turning into extra of a luxurious and automotive present. The seventh flooring of the 1111 Lincoln Street parking construction supplied panoramic views of Miami, making a dramatic setting for the disclosing.
We had been on web site to seize the second, snapping pictures of those distinctive automobiles. From the intricate Kith monogram embossing on the XM’s inside to the flawless restoration of the M1, this collaboration is a testomony to how bridges might be constructed, bringing various communities collectively in a celebration of trend and heritage.
As Fieg’s assortment of BMWs continues to develop, so too does his legacy as a curator of the model’s most iconic creations. For these fortunate sufficient to witness the disclosing, it was a second to recollect, and for Fieg, it marked one other milestone in his journey as one in every of BMW’s most passionate ambassadors.
