Who provides clothes to F1 groups
The debut of Adidas as a provider of technical and informal clothes for the Mercedes F1 crew reshapes a part of the style sponsorship panorama in Method 1. Puma, beforehand probably the most represented model (supplying 5 groups till 2024), loses the Brackley-based crew and is now tied with Alpinestars, an Italian firm that provides fireproof fits to McLaren, Alpine, Haas, and Racing Bulls. However which trend manufacturers are investing in F1 crew sponsorships? Right here’s the up to date overview as of January 2025, following the announcement of the Mercedes-Adidas partnership.
McLaren
Fits: Alpinestars | Clothes: Castore
The reigning Constructors’ Champion crew maintains its partnership with the Italian model Alpinestars for the technical gear worn by drivers and mechanics throughout race weekends. For informal put on, together with t-shirts, shirts, and trackside apparel for engineers, executives, and drivers, McLaren depends on the English model Castore.
Ferrari
Fits: Puma | Clothes: Puma and Giorgio Armani
Ferrari has had a longstanding sponsorship settlement with Germany’s Puma, which produces the drivers’ fits (together with these of Lewis Hamilton, a longtime ambassador of the model) and the crew members’ clothes. Including a contact of class, Giorgio Armani provides formalwear for particular events.
Purple Bull
Fits: Sparco | Clothes: Castore
In 2023, Purple Bull ended its lengthy collaboration with Puma, which beforehand provided each technical racing gear and crew kits. The crew opted for the Italian model Sparco for the drivers’ fits (Max Verstappen and Liam Lawson) and fireproof gear utilized by mechanics. For informal trackside put on, the crew kits are produced by Castore, which additionally sponsors McLaren and Alpine in 2025.
Mercedes
Fits: Adidas | Clothes: Adidas
The partnership between Mercedes and Adidas is complete, as indicated by the announcement of the deal. The German model replaces Puma, a “sibling” model given their shared origin in a post-war household enterprise cut up and rivalry between brothers Rudolf and Adolf Dassler. Adidas now provides each the technical racing gear and the informal crew kits, beforehand offered partly by Puma and partly by Tommy Hilfiger.
Aston Martin
Fits: Puma | Clothes: Hugo Boss
Puma continues to supply fits for Aston Martin’s mechanics and official drivers Fernando Alonso and Lance Stroll. For trackside informal put on, the Silverstone-based crew’s employees wears clothes from the sports activities line of Hugo Boss.
Alpine
Fits: Alpinestars | Clothes: Castore
After ending its partnership with the Turin-based firm Kappa, Alpine formally turned the third crew in 2025 to undertake trackside clothes provided by Castore, becoming a member of McLaren and Purple Bull. For technical gear, the collaboration with the Italian firm Alpinestars has been confirmed.
Haas
Fits: Alpinestars | Clothes: Tricorp
The small American crew differs from a lot of its Method 1 rivals, together with in its selection of trackside crew kits, that are provided by the Dutch firm Tricorp, primarily energetic within the workwear market. Like Alpine, McLaren, and Racing Bulls, Haas makes use of fits and technical gear branded Alpinestars throughout classes.
Racing Bulls
Fits: Alpinestars (?) | Clothes: Hugo Boss
Purple Bull’s junior crew doesn’t comply with its dad or mum firm relating to trend sponsorships. Trackside clothes for Yuki Tsunoda and Isack Hadjar shall be offered by Hugo Boss, which additionally promoted its Hugo streetwear model on the livery of the VCARB01 in 2024. Nevertheless, there may be uncertainty in regards to the provider of fits and technical gear: final season, they have been branded Alpinestars, however the Italian firm’s logos are at the moment absent from the energetic sponsors for 2025.
Williams
Fits: Puma | Clothes: Puma
In 2024, Williams revamped its wardrobe by switching to Puma as its technical sponsor. Till the earlier 12 months, the historic British crew used OMP fits and informal clothes from the English model Umbro. Beginning final season, the German firm Puma has offered all gear for Alex Albon and teammates Logan Sargeant and Franco Colapinto. This association will proceed in 2025 with the anticipated arrival of Carlos Sainz.
Sauber
Fits: Puma | Clothes: Code Zero
Alongside Ferrari, Aston Martin, and Williams, Sauber—nonetheless working underneath its title for an additional 12 months earlier than Audi’s arrival in 2026—is the fourth crew on the grid to put on fits and racing gear branded Puma. Nevertheless, trackside clothes is provided by the Dutch firm Code Zero, which primarily operates within the crusing sector.
Method 1 Group and FIA
It’s price noting that personnel working on the observe additionally put on branded clothes. Method 1 staff, led by CEO Stefano Domenicali, usually sport Puma merchandise, although it stays to be seen if the brand new LVMH sponsorship will embody formalwear or equipment from one of many famend manufacturers throughout the French luxurious group. FIA personnel, however, put on trackside clothes branded AlphaTauri, an organization underneath the Purple Bull group that till 2023 lent its title to the Faenza-based crew.
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