- Kia and LG Electronics cooperate to current idea fashions for cellular skilled and leisure areas based mostly on Kia’s Platform Past Automobiles (PBVs)
- The PV5 Spielraum Studio idea for cellular work and the PV5 Spielraum Glow cabin idea for outside actions debut on the 2025 Seoul Mobility Present
- Kia and LG are collaborating to launch the idea fashions within the second half of 2026
Kia Company and LG Electronics immediately introduced a partnership to collaborate on the implementation of mobility house options based mostly on PBV (Platform Past Automobile) expertise.
The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cellular work and leisure areas that incorporate superior dwelling home equipment into Kia’s PBVs.
The MOU signing ceremony was attended by Gained-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG Dwelling Equipment Answer Firm.
The settlement brings collectively Kia’s PBV expertise and LG’s experience in AI options. The businesses purpose to supply personalized house experiences for customers, tailor-made to completely different existence and work wants, by integrating superior dwelling home equipment into PBVs. It will allow customers to rework the car into a customized workplace, studio, lounge, and so forth.
“By providing mobility house options that mix vehicles with dwelling home equipment, we purpose to guide a transformative shift in prospects’ existence,” mentioned Gained-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place autos evolve into customized areas for dwelling and dealing.”
PV5 Spielraum ideas
Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion throughout the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ – German for ‘play house’ – displays the idea of versatile mobility environments.
- Spielraum Studio idea: The Spielraum Studio idea is geared toward solo entrepreneurs who journey ceaselessly, requiring each workspace and storage. It options LG’s AI-powered dwelling home equipment, akin to its modular Stylers[1], sensible mirrors, and occasional machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the consumer’s enterprise schedule, calculate the remaining journey time to the vacation spot, and advocate equipment settings accordingly.
- Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automobile picnic experiences. It contains home equipment akin to fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of outside leisure actions. Every equipment has MoodUP™ panels[2] that modify shade based mostly on the consumer’s preferences, offering a novel expertise.
The 2 corporations are working collectively to carry the idea fashions to market within the second half of 2026. With this settlement as a place to begin, additionally they plan to cooperate in growing superior dwelling home equipment and AI options that may streamline and improve on a regular basis duties.
[1] LG Styler is LG’s clothes care answer designed for garment caring, specializing in sanitization and deodorization by means of TrueSteam™ Expertise. It additionally reduces wrinkles with its transferring hanger and steam.
[2] The MoodUP panel is a function in LG MoodUP™ fridges that permits customers to vary the colour of the door panel through LG ThinQ™ app, enabling the customization of colours to match the popular ambiance or temper.
