Can Honda take an even bigger piece of the US auto market in 2024? Honda and luxurious model Acura are banking on model loyalty and new EVs, together with the Prologue and ZDX, to assist outpace US rivals. The Honda Prologue is now accessible at most sellers, spanning all US markets.
Honda’s Prologue started hitting US dealerships in March, with the Acura ZDX following in Might. The brand new electrical SUVs are primarily based on GM’s Ultium platform.
Though constructed on the identical platform because the Chevy Blazer and Equinox EVs, Honda fine-tuned it for a extra “sporty and interesting” trip. The changes embrace new multi-link entrance and rear suspensions.
Lance Woelfer, vice chairman of auto gross sales at Honda America, informed Automotive Information, the GM partnership has been successful to this point.
“We’re getting the autos we have been anticipating to the dealerships,” Woelfer defined. He added that the Prologue is now accessible at most Honda dealerships, protecting all US markets. Honda stated it will see 40,000 Prologue’s in its first 12 months.
Since deliveries have been delayed, Woelfer didn’t verify the goal however stated gross sales are nonetheless ramping up.
“We’re seeing there’s a degree of demand in just about each market” for EVs, he stated. Nevertheless, “it does differ,” Woelfer added.
Honda says it’ll outpace US rivals in 2024
Honda expects gross sales to develop sooner than rivals within the US, with repeat patrons returning to the model after Covid, in keeping with Woelfer.
The corporate needs to make it “as straightforward as potential for a loyal Honda or Acura buyer to return again to our model.” Honda affords a “breadth of incentives to verify we’re capturing alternative within the market,” Woelfer added.
Though he didn’t give specifics, information from Motor Intelligence suggests Honda spent over $2,350 per car on incentives in Q2. This could be 71% larger than Q2 2023.
Honda gross sales elevated 12% within the first half of 2024, whereas Acura gross sales slipped 13%. Honda Prologue gross sales reached 1,535 via the primary six months of 2024, with 830 bought in June alone. Acura bought 255 ZDX fashions final month for 338 complete via June.
With the $7,500 EV tax credit score, the 2024 Honda Prologue begins as little as $39,900. The 2024 Honda Prologue lease costs (AWD and 2WD) are listed for as little as $299 per 30 days (for 36 months). With $3,999 due at signing, the efficient price is $410 per 30 days.
2024 Honda Prologue trim |
Beginning Value (w/o $1,395 vacation spot payment) |
Beginning value after tax credit score (w/o $1,395 vacation spot payment) |
Beginning value after tax credit score (with $1,395 vacation spot payment) |
EPA Vary (miles) |
| EX (FWD) | $47,400 | $39,900 | $41,295 | 296 |
| EX (AWD) | $50,400 | $42,900 | $44,295 | 281 |
| Touring (FWD) | $51.700 | $44,200 | $45,595 | 296 |
| Touring (AWD) | $54,700 | $47,200 | $48,595 | 281 |
| Elite (AWD) | $57,900 | $50,400 | $51,795 | 273 |
As compared, Tesla’s Mannequin Y Lengthy Vary AWD is listed at $499 per 30 days for 36 months. With $2,999 down, it’s an efficient price of $582 per 30 days. Nevertheless, Tesla’s Mannequin Y will get as much as 308 miles vary whereas the Prologue will get as much as 296 miles. Which one are you going with?
Are you prepared to take a look at Honda’s new electrical SUVs? We might help you get began. Click on our hyperlinks under to view offers on the 2024 Honda Prologue and Acura ZDX at a supplier close to you.
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