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Monday, November 25, 2024

Kia America Posts Finest Vendor Gross sales Month in Firm Historical past


  • Kia’s record-breaking August gross sales elevated 4-percent over the identical interval final 12 months
  • Gross sales of Kia’s PHEV and EV fashions acquire 43- and 27-percent, respectively, year-over-year

Kia America closed August with record-breaking retail gross sales, larger than every other month in firm historical past. The addition of the all-electric 3-row EV9 SUV led to a 27-percent improve in EV gross sales over the identical interval final 12 months, whereas PHEV fashions elevated 43-percent year-over-year, leading to a 9-percent progress in gross sales of Kia’s electrified fashions over August 2023 and reinforcing the model’s management place because the trade shifts towards electrification. Additionally, the gross sales of Kia’s SUV fashions posted a 9-percent acquire, additional underscoring the continued recognition of Kia’s utility automobiles.

Kia America August gross sales totaled 75,217 models, posting greatest August gross sales in firm historical past, with SUVs accounting for 75- and electrified fashions 18-percent of the general whole. 4 Kia fashions – Seltos (+30-percent); Sportage (+23-percent); Telluride (+5-percent); and Forte (+13-percent) – set best-ever August gross sales information, additional contributing to the model’s record-breaking gross sales efficiency.

“Kia’s vendor gross sales have been larger than any month in firm historical past by successfully managing stock shortages in addition to executing proactive advertising and marketing and gross sales actions within the month,” mentioned Eric Watson, vp, gross sales operations, Kia America. “Kia SUVs proceed to achieve recognition out there up 9-percent YoY and our EV gross sales proceed to strengthen up 27-percent YoY.  Our outlook for the rest of the 12 months is optimistic with elevated availability on the refreshed K5 and the introduction of each Carnival hybrid and the all-new K4 sedan.”

Along with the month-to-month gross sales efficiency, Kia America introduced a number of initiatives, together with:

  • Kia America obtained the best variety of awards by a single model with 5 Kia fashions taking high honors of their respective segments within the J.D. Energy 2024 Automotive Efficiency, Execution and Format (APEAL) research. For the fourth consecutive 12 months, the K5 was the highest-ranked Midsize Automobile with the all-electric EV6 (Compact SUV) and Carnival (Minivan) topping their respective segments, every for the third time. The Forte was the best ranked Compact Automobile for the second 12 months in a row and the EV9 earned its first class award (Higher Midsize SUV) within the mannequin’s first 12 months on sale.
  • Kia America earned eight honors within the 2024 Newsweek Autos Awards. Particular person car awards included: Finest Automobile for Commuters for the Kia Sportage, High Choose for Tomorrow Seekers for the all-electric Kia EV9, High Choose for Suburbanites for the Kia EV9, High Choose for Urbanities for the Kia Seltos, High Choose for Empty Nesters for the Kia Sorento, High Choose for Empty Nesters for the Kia Carnival, High Choose for First-Time Automobile Consumers for the Kia Seltos, and High Choose for Commuters for the Kia Niro.
  • The model’s return to the ninth annual Rebelle Rally, marking the model’s fifth consecutive 12 months of competitors within the grueling navigational problem. A customized student-designed wrap will adorn the modified Telluride X-Professional SUV when the Rally takes place this Fall.

MONTH OF AUGUST

YEAR TO DATE

Mannequin

2024

2023

Mannequin

2023

EV9

2,388

0

13,874

0

EV6

1,885

2,449

14,373

12,714

Rio

0

2,546

1,917

19,100

Forte

12,772

11,333

93,693

84,398

K4

45

0

45

0

K5

6,058

6,480

23,578

43,592

Stinger

0

237

0

5,255

Soul

4,185

4,911

36,078

44,781

Niro

2,669

3,896

23,445

26,333

Seltos

6,033

4,649

44,300

42,323

Sportage

15,114

12,280

107,595

96,022

Sorento

8,735

8,147

62,604

59,523

Telluride

10,273

9,791

73,055

74,834

Carnival

5,060

5,428

30,700

28,535

Complete

75,217

72,147

525,257

537,410

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