- Fiat will shut its Mirafiori manufacturing unit down for 4 weeks, beginning Friday.
- Stellantis claims that it is because of low demand for the two-door EV metropolis automotive.
Information of an “EV slowdown” actually is a headline grabber; though gross sales of EVs proceed to develop throughout the globe, that development isn’t preserving tempo with entrenched automakers’s unique plans to shortly and seamlessly shunt ICE automotive patrons into EVs, isn’t going all that easily. Many automakers have reevaluated their EV plans, inflicting them to fast-track once-sidelined ICE automotive initiatives, and hit the brakes on their EV merchandise.
The most recent sufferer of a softer-than-expected EV market? The Fiat 500e. In response to reporting from Reuters, Stellantis introduced that it will likely be idling the plant that produces the two-door electrical metropolis automotive for 4 weeks, partly as a consequence of poor demand. Stellantis instructed Reuters that this measure was needed as a result of there weren’t sufficient orders inside and out of doors Europe to maintain the output from the Italian manufacturing unit. The shutdown interval will begin this Friday, and final for 4 weeks.
At present, the Fiat 500e is simply made in a single manufacturing unit—the Mirafiori manufacturing unit in Torino, Italy. It is a historic manufacturing unit, located within the hometown of Fiat itself. It’s additionally the location of Italy’s Automotive labor union grumbling — native employees desire a increased quantity, extra reasonably priced mannequin to be constructed on the plant, as an alternative of simply the Fiat 500e. Thus, Stellantis will make investments $110 million within the plant and undertake what it calls a “increased efficiency battery,” to supply a hybrid model of the brand new 500e in the identical plant.
Though there’s a very actual softening of EV demand, I can’t assist however suppose that a part of the dearth of demand for the 500e is partially as a consequence of Stellantis not preserving the mannequin present sufficient. Coincidentally, I’ve a 500e on mortgage from the producer this week. My full driving impressions will are available an extended type, however the 500e’s cute styling and charming driving dynamics can’t overcome its horrible worth proposition. Even in Europe, the place patrons are extra prepared to pay a premium for smaller EVs with much less vary, the 500e isn’t the one choice as when it launched in 2020 for many European markets.
Simply contemplate this: in Italy alone, a base mannequin Fiat 500e is 29,950 EUR for a 93-horsepower mannequin with a dinky 24 kWh battery. An MG 4 might be had for not rather more at 31,970 EUR. The MG 4 has 51 kWh, 168 horsepower, a usable again seat and an additional set of doorways. Even in Stellantis’s personal umbrella, the Peugeot e-208, and bigger Fiat 600e aren’t all that rather more than the 500e, however they provide extra vary and house.
Fiat was adamant that the period of the $ 49-per-month lease would by no means come again. However, I don’t see a means out right here: the Fiat 500e’s Achilles heel is its excessive value. If Fiat needs to get extra individuals in seats, it wants to determine a approach to carry the worth down. That’s not straightforward, subsidies and intelligent accounting to get lease costs artificially low aren’t wholesome for the model. Maybe the hybrid mannequin due in 2025 or 2026 will get extra individuals behind the wheel.
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