October 10, 2024 – Miami, FL – duPont REGISTRY Group (DRG), the trailblazer within the luxurious and unique automotive ecosystem, publicizes the appointment of Michael Chapin as CEO of Petrolicious, its world well-known residence of basic and collector vehicles content material. Petrolicious is thought for creating the highest-quality movies for auto fans, with 142 million views on its YouTube channel alone.
Michael is a seasoned entrepreneur within the automotive trade and combines deep area experience with intensive expertise in media, ecommerce, and startups. He was not too long ago the founder and CEO of PartsHub, a cloud-based software program product for the automotive aftermarket, which was acquired by SEMA, the Specialty Gear Market Affiliation.
Petrolicious hosts unique automotive documentaries, brief movies and unique sequence that commemorate the artwork of automotive tradition.
“The appointment of Michael to the lead the reboot of Petrolicious is a serious landmark in bringing again a reputation which means a lot to many basic automotive fans,” stated Antoine Tessier, CEO of duPont REGISTRY Group. “His distinctive background and boundless enthusiasm will play an excellent function in curating the essence of this priceless model, and his workforce is tasked with recreating the form of content material that made its title over a decade in the past.”
Acquired in 2024 by the duPont REGISTRY Group, Petrolicious has been by means of a number of possession transitions, now touchdown in a portfolio of veritable automotive aficionados together with duPont REGISTRY, Canossa Occasions, Cavallino, FerrariChat, and Sotheby’s Motorsport.
“From a younger age, I used to be obsessive about taking vehicles aside and studying exactly how all of the parts labored,” stated Chapin, noting his faculty days as a race mechanic, “Then, in a while professionally, my obsession shifted to constructing companies as a substitute of engines. Very similar to a racecar, each enterprise is a fancy sequence of methods and subsystems, all working in good concord.
“Petrolicious impressed automotive fans world wide and it’s necessary that we return to those core values of emotional storytelling. The love between a driver and their automotive is what transcends all cultures and backgrounds. It’s what unites us.”
About duPont REGISTRY Group
The center of the Pushed Life-style division, the duPont REGISTRY Group is the world’s main luxurious ecosystem, encapsulating the tradition, group and commerce of the high-end automotive life-style. Constructed by among the greatest names within the luxurious automotive area, duPont REGISTRY Group represents a vibrant group of members worldwide nurtured over practically 4 many years. Its portfolio contains duPont Registry, Canossa Occasions, Cavallino, Petrolicious, FerrariChat and Sotheby’s Motorsport.
About Petrolicious
Based in 2012, Petrolicious is a number one platform devoted to celebrating automotive tradition and historical past by means of high-quality storytelling, movie and media. It’s identified for producing award-winning automotive content material that caters to basic automotive fans, capturing the essence of driving and design. With a concentrate on collector vehicles, Petrolicious connects automotive fans world wide with compelling narratives and insights into the world of classic cars.
