Method 1 has introduced the arrival of Pasta Barilla, the world’s largest pasta producer, as a brand new companion of the premier motorsport class. The multi-season settlement brings collectively two leaders of their respective fields, each pushed by ardour, custom, and a spirit of innovation.
Pasta Barilla and F1: a successful mixture
With this partnership, Barilla will likely be featured each on and off the observe. Followers will be capable to benefit from the Italian model’s specialties at Pasta Bars situated within the paddock and the unique F1 Paddock Membership. There can even be digital actions, promotions, and branding on the circuits, reaching tens of millions of followers all over the world.
Stefano Domenicali, President and CEO of Method 1, acknowledged: “We’re thrilled to welcome Barilla to the F1 household. A partnership based on ardour and shared values: excellence, authenticity, and the enjoyment of experiencing extraordinary moments collectively. We will’t wait to start this unimaginable journey with our new companion, assured they are going to add a flavorful contact to the F1 expertise.”
A bond that begins within the kitchen and reaches the observe
Among the many promoters of the deal is Paolo Barilla, Vice President of the Barilla Group and former Method 1 driver, who proudly commented: “An F1 automobile and a plate of pasta could seem far aside, however behind each are passionate and decided professionals pushed by the need to consistently enhance. Our biggest satisfaction is providing a well-deserved plate of pasta to those that work in F1.”
Ilaria Lodigiani, Chief Class & Advertising Officer of the Barilla Group, added: “This partnership is an invite to share what actually issues. Whether or not it’s a race, a household lunch, or a second on the desk, Barilla and Method 1 convey folks collectively past sport and delicacies.”
Vice chairman and likewise a Method driver
Paolo Barilla had a quick however fascinating chapter on this planet of Method 1. After gaining expertise and success in decrease classes – together with successful the 24 Hours of Le Mans in 1985 with a Porsche 956B – the Milan-born driver entered F1 in 1989 with Scuderia Minardi. His official debut got here at that yr’s Japanese Grand Prix, and he went on to compete in a number of races throughout the next season with the Faenza-based workforce. Regardless of having a non-competitive automobile, Barilla demonstrated dedication and keenness—qualities that also tie him intently to motorsport. His F1 profession resulted in 1990, however his identify stays symbolic of a romantic period of Method 1, the place braveness mattered greater than numbers.
A 145-year legacy of excellence
Based in 1877 in Parma by Pietro Barilla, the corporate is now a worldwide chief within the meals sector. With a portfolio that features iconic manufacturers similar to Mulino Bianco, Pan di Stelle, Pavesi, and plenty of extra, Barilla is impressed by the Mediterranean food regimen and the Italian way of life, selling good, wholesome, and sustainable vitamin.
This new partnership represents one other main step in Method 1’s enlargement in direction of international way of life manufacturers, combining pace, taste, and togetherness in a distinctly Italian combine.
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