A brand new, clearer and extra interesting graphic design, nevertheless it’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled in the present day in Miami is an ideal mix of IBM expertise and information supplied by Scuderia Ferrari HP. The aim is evident: to revolutionize and improve fan engagement utilizing varied instruments, together with generative synthetic intelligence.
Now obtainable in English and, for the primary time, in Italian, the app features a brand-new Race Heart and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options goal to deliver followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embrace:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, obtainable inside hours after a race. Utilizing watsonx LLMs, complicated race information is reworked into compelling narratives that includes insights from drivers and the crew principal.
Put up-race insights and information visualizations: dynamic graphics created with watsonx applied sciences that permit followers to work together with and look at post-race information for drivers and the automotive, together with telemetry, climate, observe situations, session outcomes, automotive and tire methods.
Historic insights on drivers and crew: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to vehicles, drivers, and tracks. This info is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app can be up to date repeatedly, far more ceaselessly than earlier than. The actual problem can be to ship content material even when the engines are off, however the crew has emphasised that the absence of the pink vehicles on observe is not going to forestall the creation of unique content material utilizing information, historic anniversaries, and anecdotes.
Interactive content material akin to polls, brief movies, 3D experiences may even be created, and followers could have the chance to jot down to the crew — together with the drivers — and chat through an AI-powered chatbot. It is going to be potential to request information and statistics from each the current and previous of the Scuderia.
The brand new app is barely in its first part. All year long, it is going to be enhanced with further options and, in keeping with mission leaders, a membership function can be launched by subsequent season. The aim is to make the app inclusive, but unique, for all Ferrari followers who wish to comply with the crew’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a accountability for progress, innovation, and excellence,” mentioned Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical information and analytics applied sciences utilized by IBM shoppers throughout industries to ship enhanced buyer experiences, assist staff obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise selections.”
“This app is supposed to deliver all our followers nearer to the guts of Ferrari’s racing world,” mentioned Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI expertise and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari identify. The mission has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, coming into a brand new dimension of the Ferrari expertise.”
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