Lewis Hamilton’s transfer to Scuderia Ferrari is likely one of the most eagerly anticipated tales for the 2025 System 1 marketing campaign, marking the arrival of the game’s most profitable driver on the workforce with probably the most storied legacy in F1 historical past.
Making the shift from Mercedes was a daring determination for Lewis Hamilton, contemplating his immense success with the workforce. Through the years, he clinched six Drivers’ Championships and performed a pivotal function in securing eight Constructors’ titles for Mercedes. This departure, particularly as Mercedes continues to be a high contender, marks a serious turning level in his profession.
Compounding the uncertainty surrounding Lewis Hamilton’s transfer is the looming overhaul of F1 laws set for 2026, which is able to see sweeping adjustments to each the engine and chassis laws. These adjustments will create a brand new period within the sport, one that may have an effect on all groups, together with Ferrari. The British driver, recognized for his strategic foresight, has seemingly thought-about this shift as a part of his determination to affix Ferrari, which may mirror the profitable transition he made out of McLaren to Mercedes in 2013—a transfer that, on the time, raised many questions however in the end paid off.
With the thrill surrounding the seven-time System 1 world champion’s arrival on the Maranello workforce, it’s inevitable that the media will likely be keenly centered on each second of his journey with the workforce, notably when he takes to the observe in Ferrari pink for the primary time. To handle this inflow of consideration, journalist Edd Straw shared insights on how the Italian facet plans to stop the occasion from changing into a ‘media circus’ throughout a dialogue on The Race YouTube channel.
One of many key methods Ferrari is using includes using its non-public take a look at observe at Fiorano, situated on the workforce’s headquarters in Maranello. This offers Ferrari a singular benefit in managing its drivers and testing classes away from the general public eye. The workforce plans to conduct a take a look at session with Lewis Hamilton in a 2022 automotive at Fiorano in early 2025, though the precise timing could possibly be topic to climate situations. Edd Straw famous that Ferrari is totally conscious of the importance of this take a look at for the British driver, which is why the workforce has developed an in depth plan to make sure the occasion proceeds with minimal media disruption. This cautious method will permit Lewis Hamilton to settle into his new atmosphere whereas sustaining the deal with the work forward somewhat than the spectacle surrounding his arrival.
“Operating will likely be restricted for Hamilton and carried out in secret, apart from a couple of images and movies taken and launched afterwards. It’s because Ferrari’s preparation for Hamilton is on guaranteeing he’s as prepared as he will be for the beginning of pre-season testing, somewhat than making a media circus. Fred Vassuer describes this as ‘essential’ given there’s solely six weeks between Hamilton’s arrival and Ferrari’s look on the F1 launch.” – the System 1 journalist and broadcaster identified.
Ferrari Proclaims Date for 2025 Season Launch
Whereas all System 1 groups will collect for a collective season launch occasion at The O2 in London, Scuderia Ferrari will maintain its personal unique launch for the 2025 season at its headquarters in Maranello.
The occasion at The O2, scheduled to have a good time the seventy fifth season of System 1, will see all groups and drivers in attendance, showcasing the thrill of the upcoming season in entrance of a stay viewers of 20,000 spectators.
Nonetheless, it’s anticipated that almost all of groups will reveal their new liveries for the season somewhat than full vehicles, because the timing of the occasion is near the pre-season testing in Bahrain, which takes place only a few days later.
The launch at The O2 is ready for the night of February 18th, with Ferrari’s official season unveiling scheduled for the next day, February nineteenth.
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