The 2025 mannequin 12 months Ford Maverick was revealed earlier this week with a bunch of recent options, styling tweaks and the supply of an all-wheel-drive hybrid mannequin. Amid all that information, nobody is basically speaking about how the Maverick isn’t fairly the worth it as soon as was. Within the three years for the reason that Maverick went on sale, its base value has risen by almost 25 %.
The Maverick has been an enormous hit for Ford because it first went on sale. Right here was a automobile that appeared to ship on a number of fronts without delay. It was a comparatively small pickup for patrons who missed when vehicles just like the Ranger and Tacoma had been truly compact, and it positioned an reasonably priced mannequin again in Ford’s lineup a number of years after the model axed its small automobiles that began beneath $20,000. The Maverick was completely sized, gasoline environment friendly and, most significantly, low cost. Ford touted a beginning value of simply $19,995 when the Maverick launched. After all, many patrons on the time by no means noticed that value as vendor markups had been uncontrolled, however on paper the Maverick was a deal.
Lower than a 12 months later, costs elevated on almost each trim save for the bottom XL, which nonetheless began beneath $20,000 (so long as you didn’t embody vacation spot prices). Simply over two years later, the once-standard hybrid engine was dropped and made a $1,500 choice in favor of a regular EcoBoost engine. This meant a Maverick hybrid couldn’t be had for lower than $26,000.
Now with the 2025 mannequin 12 months Maverick, the worth has risen as soon as once more. The bottom 2025 Maverick XL (as soon as once more a hybrid) prices greater than a base Maverick did two years in the past, with a beginning value of $27,890. Positive, there’s new options like a bigger touchscreen, up to date styling and a better out there towing capability, however the value has elevated by 24.7 % within the almost three years the Maverick has been on sale.
What’s extra fascinating about this enhance is that it appears to be greater than the typical annual value enhance for brand spanking new automobiles as an entire. For example, information from Texas A&M College’s Personal Enterprise Analysis Heart exhibits new automobile costs elevated 5.8 % from December 2021 to December 2022. From summer season 2023 to this spring, costs truly decreased by 1.5 %. Even throughout the worst of the pandemic, new automobile costs elevated 11.7 %, nowhere close to the will increase Ford has performed on the Maverick.
Ford is not any stranger to cost hikes. The F-150 Lightning’s value elevated 4 instances in lower than two years. It was sufficient to show off some patrons who had been hoping to attain an electrical F-150 beneath $40,000 like Ford initially promised. And final summer season, Ford elevated the worth of the 2024 Mustang earlier than the horse automobile even began to reach at sellers.
With the worth will increase Ford has made on the Maverick, it sucks to see one thing that was as soon as touted as reasonably priced slowly changing into all the pieces however. I hate to say it, but it surely in all probability received’t be lengthy till we see the bottom value of the Maverick crest the $30,000 mark. Nonetheless, it stays one of many least expensive and most fuel-efficient pickups you should purchase.
