After its finest EV gross sales quarter ever within the fourth quarter, Ford is extending its “Energy Promise” program, which features a free house charger. Ford appears to be like to maintain the momentum going this yr after the F-150 Lightning and Mustang Mach-E set new gross sales data in 2024.
Ford set a brand new EV gross sales report in This fall and 2024
Ford’s whole US gross sales rose 8.8% within the fourth quarter, with 530,660 automobiles bought. The expansion helped push Ford’s full-year 2024 gross sales to over 2.07 million, up 4.2% from 2023, double the estimated business common (2%).
The expansion was primarily due to increased electrified automobile gross sales, together with EVs, HEVs, and PHEVs. Ford bought practically 285,600 electrified automobiles in 2024 (+38% YOY), which the corporate claims is greater than cross-town rivals GM and Stellantis.
Ford’s totally electrical automobiles, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new gross sales data final yr. The corporate bought a report 30,176 EVs within the fourth quarter (+16% YOY) for a complete of 97,865 (+34.8% YOY) in 2024.
With 16,119 items bought in This fall 2024, Ford’s Mach-E had its finest gross sales quarter to date. The Mach-E was the second-best-selling electrical SUV within the US in 2024, behind Tesla’s Mannequin Y, with 51,745 items bought (+27% YOY).
Though F-150 Lightning gross sales slipped 10% in This fall with simply 10,703 fashions bought, Ford bought over 33,500 electrical pickups in 2024, up 38% from the prior yr.
In the meantime, Ford’s EV E-Transit van continued seeing increased demand, with gross sales surging 64% in 2024. Ford bought over 12,600 E-Transit vans final yr.
After seeing EV gross sales decide up in This fall 2024, Ford is extending its “Energy Promise” promotion. Launched in October, this system supplies all new EV consumers with a free Degree 2 house charger, and Ford covers the price of customary set up.
| This fall 2024 Gross sales | YOY change (vs This fall 2023) |
Full-12 months 2024 gross sales | YOY change (vs 2023) |
|
| F-150 Lightning | 10,703 | -10.1% | 33,510 | +38.7% |
| Mustang Mach-E | 16,119 | +35.6% | 51,745 | +26.9% |
| E-Transit | 3,354 | +56.5% | 12,610 | +64.4% |
| Whole EV gross sales | 30,176 | +16.3% | 97,865 | +34.8% |
Ford desires consumers to appreciate the true advantages of driving an EV, like waking up with a full cost each morning. Different advantages of this system embody an 8-year, 100,000-battery guarantee, 24/7 stay assist, and roadside help.
Electrek’s Take
Like most, Ford is providing important incentives on electrical fashions. The reductions and promotions fueled a report gross sales quarter in This fall, however with a brand new wave of EVs hitting the market in 2025, will Ford be capable to proceed the momentum?
Ford delayed its three-row electrical SUV, opening the door for rivals like Kia, Hyundai, Volvo, Rivian, and others to take benefit.
Hyundai and Kia set new US gross sales data in 2024 and count on much more demand this yr with new EVs and US manufacturing ramping. Hyundai opened its huge new EV plant in Georgia late final yr and is constructing new fashions just like the upgraded 2025 IONIQ 5 and three-row IONIQ 9. New EVs constructed on the facility now qualify for the $7,500 federal tax credit score for the primary time.
Kia credited the profitable launch of its three-row EV9 SUV as a giant cause behind its success. After delivering the primary fashions in late 2023, Kia bought over 22,000 EV9s final yr. Kia is constructing the EV9 at its West Level, GA plant, enabling it to additionally qualify for the $7,500 credit score.
With different EVs gaining momentum, just like the Chevy Equinox EV and Honda Prologue, can Ford hold tempo in 2025? Tell us your ideas beneath.
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