Ford (F) introduced main modifications to its upcoming EV plans, together with two new pickups. Ford’s first inexpensive EV based mostly on its new platform shall be an electrical pickup adopted by its next-gen “Challenge T3.” In the meantime, Ford is leaning extra into hybrids. As a substitute of the deliberate all-electric three-row SUV, Ford plans to launch a brand new household of hybrids.
Shaking up electrical automobile roadmap plans
“We’re dedicated to innovating in America, creating jobs and delivering unimaginable new electrical and hybrid autos,” Ford CEO Jim Farley stated on Wednesday.
Ford is adjusting its automobile roadmap to incorporate a broader vary of electrified choices, with a give attention to hybrid tech.
The transfer comes as Ford seems to chop prices and increase in markets the place it believes it has a aggressive benefit, comparable to software program and business autos.
“We’re dedicated to creating long-term worth by constructing a aggressive and worthwhile enterprise,” Ford’s CFO, John Lawler, defined.
The primary of Ford’s next-gen EVs shall be a brand new digitally superior business electrical van. Ford’s new EV van shall be assembled at Ford’s Ohio Meeting Plant beginning in 2026.
In 2027, Ford will launch a brand new electrical truck, the primary on its upcoming low-cost platform. Ford’s skunkworks crew in California is main its next-gen automobile improvement whereas “bending the fee curve on electrical autos.”
Ford’s inexpensive EV platform will spawn a brand new pickup
Ford’s inexpensive EV pickup is designed for “clients who need extra for his or her cash” together with longer vary, extra useability and utility.
The crew is utilizing a methods integration strategy to slash prices and enhance effectivity. Ford stated the technique “will go deeper into the availability chain and benchmark value in opposition to the perfect rivals on the planet.”
“We recruited probably the most technically expert and inventive professionals from inside and outdoors Ford to drive a radical change in how we develop an electrical automobile,” Farley stated on Wednesday.
Ford has recruited expertise from everywhere in the business, together with many former Tesla, Rivian, Lucid, and Apple staff over the previous a number of months.
The inexpensive EV pickup shall be adopted by Ford’s next-gen electrical truck, “Challenge T3.” Ford stated the electrical pickup will construct on its century-long heritage of truck management, together with the F-150 Lightning.
Retiming EV launches
Ford will launch the brand new EV pickup within the second half of 2027, two years later than initially anticipated.
After taking in suggestions from Lightning clients, Ford claims the brand new truck will “provide options and experiences by no means seen on any Ford truck.” This can embody bi-directional charging and improved aerodynamics. The EV pickup will nonetheless be constructed at Ford’s BlueOval Metropolis EV Middle in Tennessee.
Ford stated the delay will allow it to make the most of lower-cost battery tech and different value breakthroughs.
After delaying its deliberate three-row electrical SUV in April, the venture is now being canceled. It was postponed till 2026 earlier this yr, however now Ford says it can give attention to a brand new household of electrified three-row SUVs, which is able to embody hybrid tech. Ford can be planning to launch hybrid choices for its next-gen F-Siereis Tremendous Responsibility pickups.
Ford additionally introduced it has realigned EV battery sourcing to chop prices and enhance capital effectivity. “If you’re not aggressive on battery value, you aren’t aggressive,” Farley defined.
Ford is shifting Mach-E manufacturing to Holland to qualify for IRA advantages. In the meantime, Ford will start producing cells at BlueOval Metropolis in Tennessee in late 2025, whereas LFP battery manufacturing is on observe for 2026 in Michigan.
Within the first half of 2025, Ford will give an replace on its electrification, tech, profitability, and capital necessities.
The modifications come after Ford’s electrical automobile losses reached $2.5 billion by the primary half of 2024.
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