Genesis continues to construct round its luxurious automotive empire with a brand new main worldwide motorsports program.
Introduced at the moment in Dubai, the Korean-based model launched Genesis Magma Racing, marking its first main milestone within the motorsport area within the endurance racing style that features the world-famous 24 Hours of Le Mans.
The centerpiece of its formidable plan is the Genesis GMR-001 Hypercar, which was revealed alongside the announcement of Genesis Magma Racing, and former Renault F1 boss Cyril Abiteboul will function its Crew Principal.
The automotive will probably be constructed to the LMDh (Le Mans Daytona hybrid) guidelines set—a premier class that mixes cutting-edge hybrid expertise with standardized parts to make sure price management and aggressive parity. LMDh vehicles compete in WEC and IMSA, making them a world platform for showcasing engineering excellence and innovation, and it joins the likes of Acura, BMW, Cadillac, Lamborghini and Porsche.
“This entry into motorsport is a pure evolution for Genesis,” mentioned Luc Donckerwolke, Chief Artistic Officer of Genesis. “As we glance to push the boundaries of our model, motorsport permits us to deliver the spirit of hyperspeed—which drives how we create and innovate—in a approach that aligns completely with our core values: Audacious, Progressive, and Distinctly Korean.”
Hyundai Motorsport GmbH, the motorsport arm of sister model Hyundai, will help the Genesis motorsport operations within the prestigious World Endurance Championship (WEC) in 2026, adopted by participation in IMSA SportsCar Championship (IMSA) in 2027.
Germany’s Andre Lotterer and Luis ‘Pipo’ Derani of Brazil will lead the motive force lineup to develop the GMR-001 Hypercar and race it. However, forward of its WEC debut in 2026, the race crew will collaborate with IDEC Sport to discipline an LMP2 entry within the 2025 European Le Mans Sequence (ELMS). It will function a lineup of rising expertise that features former American F1 racer Logan Sargeant, main feminine racer Jamie Chadwick, and 19-year-old Mathys Jaubert.
Genesis model makes quick progress
As one of many latest gamers within the extremely aggressive luxurious automotive area, Genesis has impressed with its fast success. Stunning designs and fascinating particulars have made its lineup well-liked amongst luxurious automotive consumers.
The disclosing of the GMR-001 Hypercar, and the announcement of Genesis’ daring motorsport technique, are a part of the model’s broader imaginative and prescient to redefine high-performance luxurious. This imaginative and prescient extends past the racetrack and is embodied within the 5 distinctive Magma idea fashions that have been displayed on the occasion, every representing the model’s relentless pursuit of excellence in design and innovation for the reason that introduction of the GV80 Coupe Idea in April 2023.
The 5 fashions on show have been: The GV80 Coupe Idea, G80 EV Magma Idea, the GV60 Magma Idea, the X Gran Berlinetta Idea, and the X Gran Racer VGT Idea. These idea fashions spotlight the evolution of Genesis’s high-performance capabilities and showcase the Magma Program’s impression on the model’s route for its subsequent section.
