- Mercedes-Benz and Tesla rank highest for buyer satisfaction within the luxurious automobile phase.
- Toyota and Subaru are tied for first place within the mass-market phase.
- EVs rank under hybrids and gasoline automobiles no matter value phase attributable to considerations of excessive restore prices.
Drivers of hybrid automobiles are extra glad with their purchases than homeowners of gasoline-powered and electrical automobiles, in keeping with this yr’s American Buyer Satisfaction Index (ACSI) Vehicle Examine. The outcomes, that are primarily based on replies from over 12,000 respondents, additionally present little to no change amongst huge names, whereas smaller automakers noticed huge enhancements.
Within the luxurious phase, satisfaction with Mercedes-Benz automobiles improved by 4%, main the German automaker to the primary spot within the rankings, tied with Tesla, which maintains its place from final yr with no change within the variety of factors.
On a scale from zero to 100, Mercedes-Benz went from 80 factors final yr to 83 factors this yr, the identical as Tesla. Cadillac is subsequent with 82 factors (unchanged), adopted by Lexus with 83 factors (down 1 level), Audi with 80 factors (unchanged), BMW with 79 factors (down 1 level), Lincoln with 79 factors (no ranking final yr) and Acura with 77 factors (down 2 factors).
American Buyer Satisfaction Index 2024 – Luxurious Nameplates
Within the mass-market phase, Toyota is tied for first place with Subaru, each scoring 83 factors. Nonetheless, Toyota’s rating went down by one level in comparison with final yr, whereas Subaru’s went up by one level. Honda is subsequent on the record with 82 factors (up 1 level), adopted by Mazda, Buick, Kia and Chevrolet.
American Buyer Satisfaction Index 2024 – Mass-Market Manufacturers
General, buyer satisfaction with cars went up simply 1% since final yr, with no change for the mass-market and luxurious segments. In the meantime, the so-called “all-others” class, which incorporates smaller automakers, noticed a giant leap, going from 76 factors final yr to 81 factors this yr–on par with luxurious nameplates and a couple of factors increased than mass-market fashions.
In the case of the completely different gasoline sources, the ACSI examine revealed that mass-market clients are extra extremely glad with hybrid fashions (81 factors) than with gas-powered automobiles (80 factors) and EVs (73 factors), the latter of which lag as a result of dependability was a serious concern amongst respondents.
American Buyer Satisfaction Index 2024 – Gasoline Supply
Within the luxurious phase, the rating gaps between the completely different gasoline sources are narrower, however hybrids nonetheless come up on prime with a rating of 84 factors, adopted by gasoline automobiles with 81 factors and EVs with 80 factors. Right here, Tesla performs a serious position–with out it, luxurious EVs would solely have 77 factors.
The primary motive why hybrids scored increased than every other sort of auto is the benefit of fueling with gasoline when wanted, the survey knowledge confirmed. In the case of the decrease rating of EVs, probably costly repairs and better insurance coverage charges have been the primary culprits.
The ACSI Vehicle Examine 2024 surveyed individuals over e-mail on subjects comparable to driving efficiency, high quality and reliability of a model’s cellular app, exterior, security, consolation, dependability, know-how, inside and gasoline mileage.
