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Monday, December 23, 2024

Hyundai Motor Group Appoints Manfred Harrer as Head of Genesis and Efficiency Improvement Tech Unit


  • Manfred Harrer to guide Genesis & Efficiency Improvement Tech Unit underneath Hyundai-Kia Analysis & Improvement Division
  • The Group expects Harrer’s experience and management to boost the R&D competitiveness in addition to the efficiency attributes of Genesis, Hyundai, and Kia autos
  • Harrer will even help the Group’s acceleration within the electrification period

Hyundai Motor Group (the Group) introduced right now the appointment of Manfred Harrer as Government Vice President and Head of the newly established Genesis & Efficiency Improvement Tech Unit. This unit operates underneath the Analysis & Improvement (R&D) Division of Hyundai Motor Firm (Hyundai Motor) and Kia Company (Kia).

Harrer’s experience and management capabilities will bolster the Group’s R&D competitiveness and drive the event of Genesis merchandise, whereas enhancing the efficiency of Hyundai Motor and Kia autos as they transition into the electrification period.

“The appointment of Manfred Harrer as Government Vice President and Head of the Genesis & Efficiency Improvement Tech Unit will vastly profit Hyundai Motor Group merchandise, enhancing the picture and status of our mobility manufacturers. As a world-renowned efficiency car knowledgeable, Manfred will contribute considerably to the event of future Genesis luxurious high-performance fashions, in addition to our transition to electrification for Hyundai Motor and Kia manufacturers,” mentioned Heui Received Yang, President of the Hyundai-Kia R&D Division.

Since 1997, Harrer has accrued 25 years of expertise within the automotive and tech business, engaged on various tasks together with chassis improvement, digital methods, software program improvement, full car integration, and ADAS. His experience is enhanced by his expertise at main manufacturers resembling Audi AG, BMW Group, Porsche AG, and Apple Inc.

The Group anticipates Harrer’s management will expedite its electrification transition, securing top-tier management within the electrical car (EV) period and enhancing the marketability of Hyundai Motor and Kia’s merchandise.

“I lengthen my heartfelt gratitude for the belief the corporate has positioned in me. My dedication to Hyundai Motor Group is pushed by a profound perception of their visionary method to superior mobility options,” mentioned EVP Harrer. “With my in depth expertise within the automotive and tech business, I’m devoted to enjoying a pivotal position sooner or later evolution of Genesis and high-performance autos inside the Group.”

Profession Highlights

  • Apple Inc.: Senior Director of Product Design Engineering
  • Porsche AG:
    • Vice President Product Line Cayenne
    • Vice President Chassis Improvement and ADAS
    • Director car dynamics and efficiency
  • BMW Group: Supervisor of Pre-development Lateral Dynamics
  • Audi AG: Chassis Engineer
  • PhD in Mechanical Engineering, College of Bathtub, United Kingdom
  • Dipl.-Ing (FH) Automotive Engineering, College of Utilized Sciences Munich, Germany

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