At the moment I purchased an electrical bike that I don’t want and that I’ll by no means experience. However this isn’t about me. It’s concerning the firm that makes the bike. Extra particularly, it’s about how as we speak, on Giving Tuesday, the e-bike firm Lectric eBikes is setting an instance not only for your complete e-bike business, however for contemporary capitalism as a complete with a philanthropic program that speaks to the core of the corporate’s values.
Lectric eBikes has a well-documented historical past of philanthropy as a key facet of the corporate’s enterprise mannequin. After hovering to success with a rising line of reasonably priced and widespread electrical bicycle fashions, the e-bike model has devoted a big chunk of its yearly earnings to charitable causes, gifting away thousands and thousands of {dollars} in donations and thousands and thousands extra in free e-bikes to worthy causes.
Final 12 months alone, Lectric Ebikes donated over US $2.5 million to assist quite a lot of charities.
Every vacation season, the corporate explores a brand new type of charitable contributions on Giving Tuesday, a world generosity motion held yearly on the Tuesday after Thanksgiving, encouraging individuals to present again by donations, volunteering, and acts of kindness.
For instance, in previous years the corporate has allotted 1000’s of {dollars} for every of its workers to donate to worthy causes of their selection. In a brand new twist on that mannequin, this 12 months Lectric eBikes has partnered with its neighborhood of check riders and content material creators to assist broaden the giving message additional. The e-bike model is committing $250,000 and partnering with content material creators throughout the nation to assist charities near their hearts with donations of $5,000 or a set of 5 e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the model’s companions and riders all over the place, “What’s vital to you is vital to us. The specialists and fanatics who we work with rejoice the advantages and joys of electrical transportation by their enjoyable and informative video channels day-after-day. We’re excited to see these efforts assist individuals in communities throughout these fan bases whereas elevating consciousness for a lot of vital causes.”
Along with the charities chosen by its content material companions, the Phoenix-based e-bike maker is pledging $250 from every e-bike bought on Giving Tuesday to one in all its most well-liked organizations, Arizonans for Kids. This charity creates alternatives to handle challenges and enhance the weak lives of abused, deserted, and uncared for youngsters in foster care, working to information every youngster towards a brighter future.
And that’s the place I are available in. Effectively, I ought to again up and say that to start with, I’m additionally proud to have been requested to participate in Lectric’s content material associate marketing campaign, having chosen a charity that helps rehabilitate survivors of terror assaults after seeing that trauma firsthand. However past merely throwing round Lectric’s cash, I feel it’s vital to additionally put my very own pores and skin within the recreation. So in assist of Lectric’s beneficiant pledge of $250 donated to charity for each e-bike bought as we speak, I’m shopping for an e-bike.
It gained’t be for me, however reasonably, I’ll donate it as a part of my very own charitable program I began referred to as Ebikes For Good. For round 18 months now, I’ve run this system on my private YouTube channel, gifting away one free e-bike on the finish of every of my movies to somebody in want of a type of unbiased transportation however who can’t afford an e-bike themself.
Lectric eBikes’ personal generosity has impressed me to make use of the sources and platforms accessible to me to encourage others to do good in their very own method. And I imagine in main by instance. I’ve been lucky sufficient previously to associate with superior corporations like Lectric to present out e-bikes to these in want, however have additionally purchased a number of e-bikes myself in circumstances the place I see somebody who I do know an e-bike could make a drastic change of their life. For many individuals, an electrical bike can provide them the independence to achieve the grocery retailer, arrive at medical appointments, start a journey again into good well being, or simply generally go for a refreshing bike experience for their very own psychological well being.
There are lots of people hurting on the market, and so the next message is simply meant for individuals who are lucky sufficient to be ready the place they’ll afford one thing like this. In the event you’ve been on the fence about getting a brand new e-bike (and haven’t but taken benefit of big gross sales this season), then as we speak can be a terrific day to get an electrical bike and have $250 of that buy go to charity on the identical time.
I don’t take with no consideration my place as a trusted voice within the e-bike business. I’ve lengthy coated, reviewed, and promoted e-bikes that I really feel are good buys based mostly on their efficiency and worth (and slammed a number of alongside the best way the place it was deserved). Whereas I’ll by no means inform you that Lectric eBikes is the perfect e-bike model within the absolute sense, I’ve lengthy described them as probably the perfect worth wherever within the US e-bike market. A $4,000 e-bike is nice, however a $999 e-bike that may do 80% of the identical job is usually a greater worth proposition for many individuals on tighter budgets.
The standard and efficiency for the value level right here is solely unmatched. So if I can assist an organization I imagine in, and still have that assist assist others in want, then that’s the epitome of a win-win in my e book.
So, in abstract, that’s why I simply purchased an electrical bike that I don’t want and can by no means use. And I wouldn’t have it every other method.
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