- Kia and LG Electronics cooperate to current idea fashions for cellular skilled and leisure areas primarily based on Kia’s Platform Past Cars (PBVs)
- The PV5 Spielraum Studio idea for cellular work and the PV5 Spielraum Glow cabin idea for outside actions debut on the 2025 Seoul Mobility Present
- Kia and LG are collaborating to launch the idea fashions within the second half of 2026
Kia Company and LG Electronics at the moment introduced a partnership to collaborate on the implementation of mobility house options primarily based on PBV (Platform Past Car) know-how.
The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cellular work and leisure areas that incorporate superior residence home equipment into Kia’s PBVs.
The MOU signing ceremony was attended by Received-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG Dwelling Equipment Answer Firm.
The settlement brings collectively Kia’s PBV know-how and LG’s experience in AI options. The businesses purpose to supply personalized house experiences for customers, tailor-made to completely different existence and work wants, by integrating superior residence home equipment into PBVs. This may allow customers to remodel the car into a customized workplace, studio, lounge, and many others.
“By providing mobility house options that mix vehicles with residence home equipment, we purpose to steer a transformative shift in clients’ existence,” mentioned Received-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place automobiles evolve into personalised areas for dwelling and dealing.”
PV5 Spielraum ideas
Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion through the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ – German for ‘play house’ – displays the idea of versatile mobility environments.
- Spielraum Studio idea: The Spielraum Studio idea is geared toward solo entrepreneurs who journey regularly, requiring each workspace and storage. It options LG’s AI-powered residence home equipment, similar to its modular Stylers[1], sensible mirrors, and occasional machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the person’s enterprise schedule, calculate the remaining journey time to the vacation spot, and advocate equipment settings accordingly.
- Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automotive picnic experiences. It contains home equipment similar to fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of out of doors leisure actions. Every equipment has MoodUP™ panels[2] that alter coloration primarily based on the person’s preferences, offering a singular expertise.
The 2 corporations are working collectively to convey the idea fashions to market within the second half of 2026. With this settlement as a place to begin, in addition they plan to cooperate in creating superior residence home equipment and AI options that may streamline and improve on a regular basis duties.
[1] LG Styler is LG’s clothes care answer designed for garment caring, specializing in sanitization and deodorization by TrueSteam™ Expertise. It additionally reduces wrinkles with its shifting hanger and steam.
[2] The MoodUP panel is a characteristic in LG MoodUP™ fridges that enables customers to vary the colour of the door panel through LG ThinQ™ app, enabling the customization of colours to match the popular ambiance or temper.
