- Kia and Samsung collaborate to reinforce the digital ecosystem of Kia’s Platform Past Automobiles (PBVs) for enterprise
- Samsung’s B2B IoT platform – ‘SmartThings Professional’ – will likely be built-in into Kia PBVs for seamless connectivity between automobiles and enterprise environments
- The ‘Plug & Play’ enterprise mannequin will permit small enterprise homeowners to shortly and flexibly customise their PBVs to swimsuit their particular wants
- Kia and Samsung plan to discover new IoT options and world enlargement, constructing on Korea’s fame for sensible expertise
Kia Company has entered right into a strategic partnership with Samsung Electronics Co., Ltd. to introduce next-generation ‘Web of Issues’ (IoT) options for its Platform Past Automobiles (PBVs) choices.
The 2 corporations signed a Memorandum of Understanding throughout Kia’s 2025 EV Day in Spain, marking a big step towards redefining each the ‘In-Automobile’ and ‘Out-of-Automobile’ expertise for PBV prospects.
The signing ceremony was attended by Sangdae Kim, Head of Kia’s PBV Division, and Chanwoo Park, Govt Vice President of B2B Built-in Providing Middle at Samsung Electronics.
The collaboration aligns with Kia’s wider Platform Past Automobile technique, which seeks to develop the function of PBVs past transportation into custom-made enterprise options that may be built-in into broader digital ecosystems.
“Kia PBVs are designed to be extra than simply automobiles, they’re clever enterprise options that join seamlessly with digital ecosystems,” mentioned Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our enterprise collaboration with Samsung, leveraging its AI B2B answer SmartThings Professional, will lengthen the car consumer expertise for our enterprise prospects past PBVs into the broader IoT ecosystem. This partnership is anticipated to create new alternatives for locating buyer worth.”
Kia will combine Samsung’s IoT platform, ‘SmartThings Professional’, into its PBVs, enabling wi-fi management of related gadgets and applied sciences by a ‘Plug & Play’ service. This answer permits enterprise prospects to combine and handle IoT-enabled home equipment with out advanced installations, just by attaching a sensible connector.
“By integrating SmartThings Professional into Kia PBV, we plan to current an clever new approach for companies to be related to their prospects,” mentioned Chanwoo Park, Govt Vice President of B2B Built-in Providing Middle at Samsung Electronics. “We’ll present an optimized built-in retailer administration expertise primarily based on custom-made options to cater for a variety of B2B prospects together with the self-employed and small enterprise homeowners.”
Connectivity between PBVs and enterprise environments
By integrating SmartThings Professional into its PBVs, Kia is enabling automated connectivity between automobiles and enterprise areas. This integration permits B2B prospects to configure enterprise routines, activating the suitable routine primarily based on the vacation spot entered within the PBV’s ‘In-Automobile Infotainment’ (IVI). This permits for seamless and safe administration and monitoring of exterior enterprise operations, even whereas on the highway.
As an illustration, when small bakery homeowners set a close-by wholesale market because the vacation spot, the pre-programmed enterprise routine will activate an ‘Ingredient Buy Mode’, and the car’s inside refrigeration system will likely be mechanically adjusted to make sure the elements stay contemporary throughout the journey.
As soon as the elements are bought and the shop is ready because the vacation spot, ‘Commute Mode’ will activate. This permits the homeowners to organize the shop earlier than arriving by turning on the air-conditioning, signage, and different tools. They’ll additionally obtain a job record intelligently, corresponding to checking stock and changing filters, enabling them to organize the shop for operation with out workers.
After enterprise hours, they will activate a ‘Closing Mode’, which ensures that the shop’s gadgets are powered off, energy-saving measures are utilized, and safety administration is taken care of mechanically. They may also obtain real-time notifications by IVI whereas driving if uncommon exercise is detected or if upkeep is required, corresponding to within the case of machine malfunctions.
Additional examples of the expertise’s performance embrace an ‘Unmanned Operation Mode’, which hospitality venues can use to remotely deal with check-ins and check-outs, unlock room doorways, management gadgets, and optimize local weather management settings. Even whereas driving, homeowners can monitor the inside and exterior of the rooms by IVI and examine visitor reservation data to carry out distant check-ins and check-outs.
SmartThings Professional will make the most of AI-driven sample recognition to advocate and refine automated enterprise routines, whereas PBV homeowners will be capable of monitor and management these options straight by the car’s infotainment system, or by a pill machine.
Increasing PBV enterprise options for world B2B prospects
Alongside SmartThings Professional integration, Kia and Samsung plan to develop specialised IoT options tailor-made to the distinctive wants of PBV enterprise prospects throughout varied industries.
The 2 corporations will first launch pilot providers for small enterprise homeowners and self-employed prospects as a part of this partnership. Transferring ahead, they’ll work on creating IoT product strains particularly for PBVs and bundled options tailor-made to the wants of B2B purchasers. Additionally they goal to create new enterprise fashions and lengthen their providers to B2B prospects globally.
This broader integration of expertise, pushed by the partnership between the 2 corporations, will allow a seamless service that connects mobility, expertise and enterprise. The collaboration reaffirms Korea’s sturdy fame for sensible expertise and Kia’s dedication to creating smarter, extra environment friendly mobility options.
