- Kia provides 130-strong automobile fleet to AO25 match organizers, made-up completely of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the match
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to interact followers globally and regionally
Kia Company is as soon as once more supporting the Australian Open – the distinguished tennis Grand Slam occasion of the Asia-Pacific area – by means of the availability of a fleet of official match automobiles, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Accomplice of AO25, the model held an official automobile handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Event Director; and Ash Barty, Australian Open champion. Following 24 years of help, Kia continues to be the Australian Open’s longest-running main companion.
Kia introduced match officers with a fleet of 130 automobiles, that includes 25 items of EV9, 15 items of EV5, 10 items of EV6, 30 items of Carnival HEV, 25 items of Sorento HEV and 25 items of Sportage HEV. That is the primary 12 months that each one match automobiles are electrified – both all-electric or hybrid. The automobiles will present gamers, match officers and VIPs with protected, snug and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has at all times been about pushing boundaries and galvanizing motion, and this 12 months we’re excited to take it additional with our electrified fleet,” commented Ho Sung Track, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“Via our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we intention to have a good time the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical automobiles are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the power of this very good occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid vehicles accessible to a better variety of individuals, with the official automobile fleet and a collection of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the match whereas providing followers the chance to interact with EV expertise at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving companion and probably the most enduring sports activities sponsorships in Australia,” stated Craig Tiley, Australian Open Event Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us superb companions.”
“We’re delighted to share that this 12 months’s fleet of 130 Kia automobiles is made up completely of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO vehicles begin showing on Melbourne’s streets, town is aware of that the AO has arrived, creating an unbeatable ambiance and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 regionally, to interact tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Evokes,” showcases the power and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Specifically, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits outdoors of tennis.
Kia is teaming up with Tennis Australia once more to supply an inspiring four-episode digital collection titled ‘What Strikes You?’. This collection will discover the non-public tales of present tennis gamers delving into what fuels their ardour past the tennis courtroom. Via candid interviews performed contained in the Kia EV5 and EV9, the collection highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical automobiles as symbols of innovation and motion.
Moreover, Kia has launched a collection of applications to create unforgettable experiences for its clients and followers throughout AO25. 90 Kia clients from world wide, chosen by means of promotional actions after test-driving and buying Kia EVs, will be a part of reside match viewing and a particular tour of Melbourne Park. Ten influencer groups can even attend the occasion as company of Kia and create partaking content material from AO25 as they drive by means of town of Melbourne in Kia EVs.
In one other initiative, 20 kids in Korea have been chosen as official Ballkids for AO25. These kids can even take pleasure in once-in-a-lifetime experiences, akin to being on the courtroom with the world’s greatest gamers, partaking in tennis actions, and exploring Melbourne’s wealthy tradition and iconic points of interest.
