- Kia Design honored with internationally acknowledged award at ceremony throughout Milan Design Week
- Success is newest recognition of aesthetic worth delivered by Kia’s ‘Opposites United’ design philosophy
- Government Vice President and Head of Kia International Design, Karim Habib, collects accolade on behalf of Kia
Kia Company (Kia) has been honored on the 2024 Automobile Design Award ceremony, receiving the celebrated accolade for ‘Model Design Language’.
As a part of its a lot lauded model relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies – stress, concord, and dynamism – to create recent views and develop new concepts impressed by the contradicting forces skilled in day by day life.
Kia has been acknowledged for speaking constant design instructions by launching differentiated product designs below the ‘Opposites United’ design philosophy. In step with its imaginative and prescient to offer sustainable mobility options, the philosophy consolidates the design concepts and buyer worth all through the Kia’s market-leading autos.
“With its Reverse United philosophy, Kia design has taken a non-conformist strategy with the purpose of inducing change, unafraid of taking dangers. Sudden at first sight, Kia’s new fashions break the mould with long-established aesthetic parameters to introduce a very new and trendy formal language. A relentless innovation to ascertain a brand new identification,” the juries of Automobile Design Award 2024 acknowledged.
Among the many Kia’s new autos which have just lately been honored for his or her glorious design, EV9 gained two of the world’s prime three car awards, together with the ‘2024 World Automobile of the 12 months’ and the ‘2024 North American Automobile, Utility and Truck of the 12 months’. Kia additionally gained the iF Design Awards with EV9 taking prestigious Gold.
“Embracing the spirit of Opposites United, Kia Design tries to harness the facility of design to form a way forward for mobility that’s each revolutionary and sustainable; one which tries to make folks’s lives simpler and higher,” stated Karim Habib, Government Vice President and Head of Kia International Design.
“This award is a recognition of the motivation and dedication of numerous members of our world workforce who’re pushed to affect the business with related and significant design. We’re grateful that we’re a model that acknowledges the profound affect that design can have, as we prioritize sustainable, user-centered design,” Karim stated.
Since its inception within the Eighties, the Automobile Design Award has served as world recognition for the design groups chargeable for the most effective idea automobiles, manufacturing autos, and general design language on supply. The jury, comprised of journalists from internationally famend automotive and design magazines, selects solely 10 manufacturing automobile and 10 idea automobile tasks from the previous yr, in addition to the design language of simply 5 manufacturers, for consideration as finalists.
The winners of the 2024 Automobile Design Award have been introduced at a ceremony in on on the ADI Design Museum in Milan throughout this yr’s Milan Design Week. Head of Kia International Design and Government Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to obtain the award.
Throughout Milan Design Week, from April 15 to 21, Kia is presenting a Design Cultural Communication Mission impressed by its Opposites United design philosophy.
