Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV mannequin. The shade comes as Jaguar prepares to launch a collection of all-electric luxurious EV fashions priced over $100,000.
Lucid takes a jab at Jaguar over its new luxurious EV mannequin
Jaguar launched a brand new teaser picture of its upcoming Design Imaginative and prescient Idea, providing a glimpse into its upcoming ultra-luxury EV lineup.
The preview exhibits a smooth, supercar-looking mannequin. Nonetheless, one thing’s lacking. Just like the Polestar 4, Jag’s upcoming electrical automotive will omit the rear window. It should as a substitute possible go for a digital mirror
Final week, we acquired a sneak peek at Jaguar’s first luxurious mannequin from the upcoming EV lineup, a 4-door GT. The pictures reveal a drastically totally different design from conventional Jaguar automobiles. Jaguar’s new EV options broad entrance and rear bumpers, aggressive wheel arches, and easy curves.
In accordance with the British automaker, Jaguar’s new design theme will “showcase daring types and exuberant proportions.” The rear provides a glimpse of Jaguar’s new look.
Jaguar posted the teaser picture on social media with the tagline “Copy Nothing,” a tribute to the corporate’s founder, William Lyons.
Compromise Nothing pic.twitter.com/qOEiuKh5Um
— Lucid Motors (@LucidMotors) November 20, 2024
The preview stirred up the social media crowd, and even Lucid Motors took benefit by teasing Jaguar’s upcoming luxurious EV.
Lucid responded with an image of its Air Sapphire, the “World’s first luxurious Tremendous-Sports activities Sedan.” The EV maker took its shot with the textual content “Compromise Nothing” in response to Jaguar’s “Copy Nothing” ethos.
On Tuesday, Jaguar revealed its new brand and branding because it prepares for a brand new period. Jaguar will develop into an all-electric auto model with a brand new ultra-luxury EV lineup priced over £100,000 ($130,000). It’s anticipated to rival Lucid’s Air Sapphire and the Porsche Taycan. As compared, Lucid’s Air Sapphire begins at round $250,500.
Lucid’s high-performance EV has already smoked a few of the quickest manufacturing automobiles, together with a Tesla Mannequin S Plaid, Porsche Taycan Turbo GT, Buggati Chiron, and Dodge Demon 170.
With 1,234 hp and 1,430 lb-ft of torque, the Sapphire can hit 0 to 60 mph in simply 1.89 seconds. Can Jaguar compete? We’ll study extra throughout Miami Artwork Week on December 2 after Jaguar reveals its new Design Imaginative and prescient Idea.
Electrek’s Take
Whereas Jaguar plans to broaden into ultra-luxury EVs, Lucid is shifting in the wrong way. The EV maker is advancing new know-how that’s driving down prices.
Though Lucid doesn’t plan to launch mass-market fashions, like a $20,000 EV, the corporate will roll out a number of lower-cost electrical automobiles.
Lucid teased its upcoming midsize electrical SUV final month. CEO Peter Rawlinson confirmed the midsize mannequin will begin at round $48,000 to $50,000.
Rawlinson stated when it launches, Lucid will “develop into a Tesla competitor head-to-head.” Nonetheless, he believes Lucid’s midsize SUV is “massively higher than a Tesla Mannequin Y.” Though many painting Lucid as a Tesla rival now, the EV maker compares itself extra to German luxurious manufacturers like Mercedes-Benz and Porsche.
Lucid began with higher-end fashions, just like the Air and Gravity SUV, which can enter manufacturing later this 12 months. Nonetheless, because it guarantees, its tech is “years forward” of the competitors, enabling it to make extra reasonably priced automobiles.
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