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NIO begins on-line presence in UAE forward of 2024 market launch


Chinese language EV automaker NIO is increasing its international presence, making headway within the United Arab Emirates (UAE) following a strategic partnership backed by the Abu Dhabi authorities. The automaker has gone stay with an official web site and social media web page for its new UAE enterprise division and has shared who will handle it.

NIO ($NIO) isn’t any stranger to protection on Electrek, and immediately isn’t any totally different. Since its founding ten years in the past, the Chinese language EV automaker has made a reputation for itself in its respective phase by delivering top-tier BEV fashions with steady innovation.

Different enterprise expansions embrace NIO’s battery swap community, which has not solely confirmed believable in China however can also be most well-liked by quite a lot of drivers over ready at a charging pile. The automaker additionally just lately debuted its second era of NIO-branded smartphones.

On the EV entrance, NIO has expanded to Europe, and its present community of drivers is round 557,000 – 107,000 of which have been new customers in 2024 alone. In 2023, NIO introduced a strategic partnership with CYVN Holdings, a Center Jap funding agency backed by the Abu Dhabi Authorities.

Following two investments within the automaker, CYVN Holdings is now NIO’s largest shareholder. The UAE-based agency is trying to collaborate on market progress on the worldwide stage. On a June 6 earnings name, NIO founder, chairman, and CEO William Li mentioned preparations have been already underway to launch within the UAE this yr.

NIO UAE’s on-line presence has just lately emerged, teeing up the proposed market enlargement.

NIO shares a letter from its founder and new UAE GM

NIO just lately went stay with an official UAE-dedicated enterprise web page and the brand new account on X that posted for the primary time on August 16 with the message “Good day UAE. We’re NIO.” A spokesperson for NIO confirmed with CnEVPost that the account is authentic and managed by the brand new NIO UAE enterprise.

Whereas NIO’s UAE web site is up and working, there aren’t many particulars about what its preliminary market entry will entail. There’s, nonetheless, a letter from William Li and the brand new UAE Normal Supervisor, Roberto Lopes Da Silva. Per that letter:

We’re keen about collaborating with our native companions to usher in a brand new period of Sensible Electrical Autos. With our cutting-edge full-stack applied sciences, we’re assured that our automobiles will exceed the excessive requirements anticipated by UAE customers. We’re dedicated to fostering a rising neighborhood within the UAE and constructing robust networks to supply the absolute best expertise for NIO customers.

We’re completely satisfied to form a brighter and extra sustainable future along with you all.

NIO is taking contact info from anybody within the UAE taken with its BEVs as we strategy an official market launch later this yr. We’ll report again on this ongoing story as we be taught extra about what fashions might be offered abroad and whether or not that can even embrace battery swaps.

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