Porsche is doubling down on its shift to EVs as gas-powered automobiles, just like the Macan, are already being retired in Europe. With new electrical automobiles launching, together with the Macan, Boxster, Cayenne, and a range-topping seven-seater EV, Porsche is laying the groundwork for the long run.
Porsche launched its first totally electrical automobile, the Taycan, in 2019. By 2021, it was already Porsche’s best-selling mannequin in Europe.
With practically 42,300 Taycan’s offered in 2021, Porsche’s electrical car gross sales greater than doubled. Nonetheless, the luxurious automaker has but to prime it ever since.
The upgraded 2025 Porsche Taycan was launched earlier this 12 months with extra vary, efficiency, and quicker charging. With deliveries of the brand new mannequin ramping up with “in depth product upgrades,” Porsche hopes to show issues round.
Regardless of margins slipping within the first quarter, Porsche says issues are wanting up from right here. CEO Oliver Blume says Porsche is in a “V-shaped” gross sales cycle with its youngest lineup in model historical past.
Porsche is launching 4 new fashions this 12 months, its most ever. Along with the brand new Taycan, Porsche is launching new 911 and Panamera fashions. Nonetheless, an important will possible be the brand new Macan EV.
Porsche accelerates shift to EVs with new fashions
Porsche will start delivering the brand new totally electrical Macan within the second half of the 12 months. After revealing the electrical SUV in February, Blume boasted it already had 10,000 orders a month later.
In Could, Porsche started Macan EV manufacturing at its upgraded Zeipig facility. After a number of delays resulting from software program, prospects will lastly begin receiving their new EVs later this 12 months.
In an interview with Germany’s Automobilwoche, Porsche’s product supervisor Albrecht Reimold stated the automaker “will obtain our objectives as deliberate.” Reimbold stated Porsche was constructing the final combustion engine era of the Macan for Europe because it focuses on the electrical mannequin.
From mid-2026, Porsche will likely be “totally dedicated to the electrical Macan” in Europe. Reimbold is satisfied of the Macan’s success, with orders within the “five-digit vary.”
Nonetheless, when requested in regards to the 80,000 Macan EV goal, Reimbold stated, “I don’t measure success by a single quantity.”
Information electrical fashions and battery cell manufacturing coming
Though the battery cells within the Macan EV are provided by CATL, Porsche plans to provide its personal cells in Slovakia. Reimbold stated Porsche is utilizing it to construct a “so-called functionally built-in battery.”
He defined that it’ll have a number of benefits, together with a low weight. Based on Reimbold, Porsche has completed the constructing and is within the “pre-series section.”
Porsche will use the batteries for the primary time within the electrical Cayenne, which will likely be made in Slovakia. The electrical Porsche Cayenne is predicted to debut in 2026. It’s already been caught testing a number of instances.
Earlier than that, Porsche will launch an electrical 718, which is predicted to debut earlier than the tip of 2024. Porsche has already ended manufacturing of the Boxster and Cayman ICE fashions for Europe.
Porsche additionally plans to launch a range-topping seven-seater, “SUV K1.” Reimbold confirmed it’s going to “spherical off our mannequin vary on the prime” however didn’t give any extra data.
With a number of new fashions deliberate over the subsequent few years, Porsche desires to rejuvenate the model for the long run because it accelerates its shift to EVs.
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