Tesla has shared its newest commercial for its vitality merchandise and ecosystem, this time highlighting one proprietor in Australia who reportedly saved 94% on his electrical energy invoice utilizing one of many firm’s electrical autos (EVs) in tandem with Powerwalls.
On Tuesday, the Tesla Power account on X shared a short commercial video sharing a buyer expertise from Nathan, a Brisbane, Australia-based EV and Powerwall proprietor and proprietor of a ride-sharing enterprise. The video notes that Nathan drives over 93,000 km (~57,788 miles) per 12 months in a number of Tesla autos, together with a Mannequin 3, together with utilizing photo voltaic panels and a Powerwall to energy each his dwelling and enterprise.
The video claims that, inside a month of putting in a number of Powerwall dwelling batteries, Nathan saved 94 % on his electrical energy invoice. It additionally notes that he often fees his autos with extra photo voltaic vitality utilizing Tesla’s Cost on Photo voltaic function, displaying a number of photographs of the cellular app and vitality ecosystem options supplied by the corporate.
You possibly can see the complete commercial under, as posted on X.
Nathan drives over 93,000km a 12 months in his Tesla, inside a month of putting in Powerwalls he saved 94% on his electrical energy invoice pic.twitter.com/TEn0jcJS0k
— Tesla Power (@teslaenergy) July 9, 2024
Tesla has shared different commercials for its vitality merchandise previously, together with one shared in March that highlights the newest Powerwall’s means to be submerged in over two toes of water. Whereas the video exhibits Tesla’s Powerwall 2 models, the corporate additionally launched its next-generation Powerwall 3 in choose markets this 12 months.
Elevated promoting from Tesla started trickling out final 12 months, after CEO Elon Musk instructed shareholders that the corporate would begin experimenting with some small-scale advert campaigns. Though Musk had beforehand been against promoting, many traders have argued previously few years that adverts could also be needed to assist educate the general public about Tesla’s EVs and vitality merchandise.
Regardless of sweeping layoffs in April that affected what appeared to be a lot of the promoting crew, Tesla has continued to roll out new adverts over the past couple of months.
Whereas the overwhelming majority of Tesla’s “commercials” are merely posted to the corporate’s social media accounts, just like the one above, the corporate has additionally began sharing devoted adverts on different platforms. For instance, Tesla launched YouTube adverts final November, and later adopted up with some conventional adverts on X in February.
The corporate has additionally began promoting on Vehicles.com this 12 months, and it deployed a distinctive “Cellular Gallery” commercial in New York and Florida, which included a Cybertruck driving round and towing a trailer hauling a Mannequin Y in a glass case, with the glass studying, “The Finest-Promoting Automobile within the World is Made in America.”
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