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Toyota goes idea heavy at 2024 SEMA present


  • Toyota introduced virtually a dozen ideas to 2024 SEMA present
  • Ideas primarily based on varied SUV, pickup truck, and sports activities automotive fashions
  • Toyota teased introduction of Modellista elements in U.S.

Toyota pulled out all of the stops for its 2024 SEMA showcase, with the automaker turning as much as the Las Vegas present’s opening day on Tuesday with virtually a dozen ideas catering to sports activities automotive and truck followers.

Not one of the ideas have been confirmed for manufacturing by the automaker. As a substitute, the primary purpose is to focus on the personalization prospects for a few of Toyota’s hottest fashions, significantly with elements already accessible by way of Toyota’s personal channels, similar to TRD within the U.S. and Gazoo Racing and Modellista in different elements of the globe.

Toyota 4Runner TRD Surf concept

Toyota 4Runner TRD Surf idea

Among the many ideas already revealed are the open-top 4Runner TRD Surf and Land Cruiser ROX ideas, plus the Tacoma TRD ProRunner Race desert racer and GR86 Rally Legacy sports activities automotive.

Different highlights on Toyota’s stand embody the Suprabird Tribute, an idea constructed to honor the profession of NASCAR legend Richard Petty. Because the title suggests, the automotive merges the design of Petty’s well-known 1969 Superbird with the trendy GR Supra. Relatively than merely counting on a wrap, the idea was painted in Petty’s signature blue shade and options hand-painted examples of his 43 racing quantity. In keeping with Toyota, the concept was conceived by former “Prime Gear USA” host Rutledge Wooden, who’s in the present day a Toyota model ambassador and shut good friend of Petty’s son, Kyle.

Toyota Suprabird Tribute concept

Toyota Suprabird Tribute idea

Wooden additionally teamed up with Toyota to show a 1994 Toyota Pickup right into a drift machine. Whereas it definitely stands out with its pink paint job, there’s additionally no lacking the brand new fiberglass fenders and mattress sides which give the impression that the venture initially began as an off-road Baja basher. Toyota is mild on what different modifications had been made, however mentioned the truck encompasses a revamped mattress, and a relocated radiator for optimum weight distribution.

For RAV-4 followers, Toyota introduced the RAV-X idea, a car that turns the common-or-garden compact crossover into one thing that appears prefer it was meant to compete within the Dakar Rally. The idea options the RAV-4’s accessible 302-hp plug-in hybrid powertrain however with a ram air consumption to assist increase efficiency. It additionally options long-travel suspension with bespoke parts that elevated the journey peak by two inches and the monitor width by 6.3 seconds. Cast aluminum entrance decrease management arms and solid aluminum rear higher helps had been additionally added to make sure the car can deal with tough terrain at pace.

Toyota RAV-X concept

Toyota RAV-X idea

Toyota additionally introduced the Modellista Overland Imaginative and prescient idea, a Land Cruiser with physique enhancements designed by physique package specialist Modellista. Toyota mentioned the idea hints at the potential for introducing Modellista merchandise within the U.S. by way of Toyota and Lexus’ Related Equipment Merchandise division.

A closing idea price mentioning is the Final Tailgate Tundra, an idea constructed to focus on Toyota’s relationship with the NFL as the game’s Official Automotive Accomplice. This truck encompasses a customized staging shell with 5 55-inch weatherproof outside screens, in addition to a customized audio system primarily based on the JBL Membership Marine Sequence. It additionally packs an on-board satellite tv for pc Wi-Fi system and energy generator.

Toyota Ultimate Tailgate Tundra concept

Toyota Final Tailgate Tundra idea

Toyota additionally showcased on the SEMA present a solid aluminum higher management arm package from TRD, which is designed to suit 2003-2024 4Runners and 2007-2014 FJ Cruisers. The automaker did not say when the package shall be accessible.

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