In July, Ford as soon as once more elevated all-electric car gross sales within the U.S., delivering 8,242 items—31% greater than a yr in the past. It was the sixth consecutive month of year-over-year development.
As a result of Ford‘s whole gross sales quantity decreased by 0.8% to 165,621, the EV share improved to five%, in comparison with 3.8% a yr in the past. It implies that 1 in 20 new Ford automobiles bought in July occurred to be all-electric.
Ford EV gross sales expands
Through the first seven months of the yr, Ford bought within the U.S. over 52,000 all-electric automobiles—almost 64% greater than a yr earlier. The model’s EV share is larger than the trade common.
It is value noting that Ford’s hybrid car gross sales expanded even sooner than EVs, by 47% year-over-year to 16,825, so this phase is twice larger.
All three Ford EVs: Ford Mustang Mach-E, Ford F-150 Lightning and Ford E-Transit contributed to the expansion in July. The Mach-E stays the best-selling EV from Ford (4,592 items bought), whereas the Ford F-150 Lightning was the quickest rising (up 82% year-over-year), in large half resulting from a low base in July 2023 the place it solely moved 1,552 items.
Ford BEV gross sales final month (YOY change):
- Ford Mustang Mach-E: 4,592 (up 17%)
- Ford F-150 Lightning: 2,822 (up 82%)
- Ford E-Transit: 828 (up 5%)
- Complete: 8,242 (up 31%) and 5% share
Thus far this yr, Ford has bought over 52,000 all-electric automobiles within the U.S., almost 64% greater than a yr in the past. That is about 4.5% of the model’s whole quantity, in comparison with 2.8% a yr in the past at this level.
Ford BEV gross sales year-to-date (YOY change):
- Ford Mustang Mach-E: 26,826 (up 49%)
- Ford F-150 Lightning: 18,467 (up 79%)
- Ford E-Transit: 7,129 (up 93%)
- Complete: 52,422 (up 64%) and 4.5% share
For reference, in 2023, Ford bought greater than 72,000 all-electric automobiles within the U.S., up 18% in comparison with 2022. This was about 3.8% of the model’s whole quantity.
Ford F-150 Lightning
In July, Ford F-150 Lightning gross sales elevated 82% year-over-year to 2,822, however total, the gross sales quantity is secure this yr, between 2,090 and three,260 monthly.
August and September’s Lightning gross sales will seemingly even be optimistic, however the principle query is how they’re going to do within the fourth quarter. A yr in the past, Ford was promoting roughly 4,000 items a month in This fall.
It is also unclear whether or not the Lightning have the ability to defend the title of America’s No. 1 promoting electrical truck in 2024, as the Tesla Cybertruck was thought-about #1 in Q2. Thus far this yr, Ford bought 18,467 electrical pickups within the U.S., up 79% year-over-year.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales amounted to 4,592 items in July, up 17% year-over-year. It is a consequence larger than the seven-month common however with none splash.
Ford reported that the “gross inventory” decreased in July to 16,400 items, in comparison with 18,000 a month in the past, which is a optimistic signal.
The diminished stock is partially associated to diminished manufacturing. Mach-E manufacturing in Mexico in July amounted to 4,351 items, down 63% year-over-year. The overall consequence year-to-date was 27,373, down 53% year-over-year.
If the manufacturing is a lot decrease than in 2023, it’s potential Ford is attempting to match manufacturing unit output to gross sales demand.
Ford E-Transit
Gross sales of the Ford E-Transit van elevated 5% year-over-year to 828 items. Thus far this yr, Ford bought 7,129 items, 93% greater than a yr in the past.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
