It has been over 4 years since BMW ceased manufacturing of the i8 sports activities automotive, and whereas there have been talks of a possible successor, nothing vital has materialized. Regardless, BMW gives a spread of high-performance automobiles for fanatics, together with the M2, M5, X5 M, and the $185,000 XM Label. Moreover, there’s the Z4, which, although not a hardcore M automotive, is a succesful and extra reasonably priced different to the Porsche Boxster.
A Distinctive Place in BMW’s Historical past
Nonetheless, the i8 holds a particular place in BMW’s historical past. It was an engineering and design marvel that served because the model’s halo mannequin for a number of years. Whereas it might have lacked the uncooked sports activities automotive really feel of the Audi R8 or Porsche 911, the i8 was by no means supposed as a direct rival to these automobiles.
Just like the i3, the i8 debuted at a time when electrification was nonetheless in its infancy—effectively earlier than the Tesla Mannequin 3 or Porsche Taycan period. Whereas the i3 was a completely electrical city compact automotive, the i8 showcased applied sciences that BMW envisioned for its future efficiency fashions.
To that finish, it featured a 369-horsepower plug-in hybrid powertrain, superior aerodynamics with a drag coefficient of 0.26, a carbon-fiber-aluminum platform, and a cutting-edge all-wheel-drive system. This mixture made it an gratifying driver’s automotive, significantly as a grand tourer. Nevertheless, with a 0–60 mph time of ‘solely’ 4.2 seconds, some criticized it for missing energy and claimed that its gross sales success was primarily resulting from its putting design.
Accolades and Recognition: Awards for the BMW i8
Even so, BMW garnered quite a few awards for the i8, together with Prime Gear’s Automobile of the 12 months, Autoblog’s Expertise of the 12 months, the World Inexperienced Automobile of the 12 months, and the Worldwide Engine/Powertrain of the 12 months. Whereas the i8’s styling was undeniably its distinctive promoting level, it provided extra than simply visible enchantment.
In reality, the i8’s daring design enabled BMW to execute memorable advertising and marketing campaigns. As an example, the Bavarian automaker partnered with French vogue home Louis Vuitton to create i8-inspired baggage. The i8 additionally featured prominently within the Mission: Unimaginable movie collection as a part of BMW’s model promotion and product placement methods. Whereas hybrid supercars just like the Ferrari SF90 Stradale and McLaren Artura have since demonstrated what BMW might need achieved with a higher-performance i8 successor, it’s price noting that this was BMW’s first mid-engine sports activities automotive because the M1—so a steep studying curve was inevitable.
Furthermore, BMW’s present lineup of electrified fashions exhibits how a lot the corporate has progressed because the i8. Plug-in hybrids just like the M5 and XM are something however underpowered or sluggish. The M5 produces 717 horsepower and accelerates from 0–60 mph in 3.4 seconds, whereas the XM Label generates 738 horsepower and 1,000 Nm of torque, finishing the identical dash in 3.6 seconds.
Nevertheless, the XM’s polarizing design and steep price ticket have deterred some consumers.
BMW’s Electrification Success Tales Submit-i8
BMW’s electrification push has been so profitable that the i4 M50 is now its best-selling M mannequin and ranks as the highest premium automotive in J.D. Energy’s Electrical Automobile Expertise Possession Research, forward of the Rivian R1T, R1S, and Tesla Mannequin 3.
Maybe BMW missed a possibility by not introducing a extra succesful successor to the i8 or enhancing it with ALPINA’s efficiency experience, which could have silenced some critics. But, it’s onerous to fault Oliver Zipse and his group—the supercar market is notoriously difficult. Even Audi has discontinued the R8 (although a alternative is reportedly within the works), whereas manufacturers like Ferrari, Lamborghini, and Aston Martin more and more depend on SUVs for development.
Finally, BMW can take pleasure in promoting over 20,000 items of the i8—greater than another car in its phase. Given its significance to BMW’s heritage and its groundbreaking position within the model’s historical past, the i8 is poised to turn into a future traditional. Whereas it wasn’t with out flaws, it stays an icon.
